| June, 2003 -- Issue 31 Valeriu S. Popescu, Editor and Publisher The Internet Marketing Profits Center, Inc. Past issues available on newsletter archive ISSN: 1583-4180 phone: +40-232-477900 fax: 1-925-666-2853 email to the editor anytime at: Marketing Online Since 2000 |
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This issue includes: 1) "Attention: 19-Year-Old College Student, Making Extra Profits From Home. Are You Ready To Become The Next Super Affiliate To Rock The Industry?"2) "Believe It Or Not... You Won't Get Into Your Customer's Wallet Until You Try On Their Shoes."3) "Classified Ads."4) "Tell Us What You Think!"
GotDot.com profiles Samantha Morris a 19 year old business major at the University of Victoria in Canada, who's earning extra income for college saying goodbye to the starving student days. Going hungry as a student is practically synonymous with the college experience. Many students live in cramped quarters, cutting mold off cheese and eating it with day old bread the coffee shop gave away, feeling lucky at discovering an uneaten Snickers Bar, calling it a meal, which sure beats the packaged macaroni and cheese, which has been the only staple in the cabinet for months. It gets so bad some students sell their blood just to pay for classes and books. Samantha's not starving. As fellow students like to say, "She's been there, done that," proving to be quite a role model too. In the past this gal worked part time jobs. The money barely paid for books, let alone the apartment, food and college tuition. Like many college kids Samantha surfed the Internet, instead of finding the latest rock and roll song she discovered a way to end her starving college days for good. She found affiliate marketing, earning extra income from home, on her hours, around school work, and an active social life. As Samantha says, "No more going hungry before class, thanks to affiliate marketing I have enough money for living expenses and school and I'm saying money too. Maybe I'll study in Europe. Anything is possible now." Samantha mentions that most students aren't prepared for the future. In the class room the learning is passive. Samantha says, "With affiliate marketing, its active learning and real world experience. And experience is everything." Samantha's learning marketing, finance, design, and the sweet joy of financial independence at a young age. Sometimes it's the young ones that show the way. Anyone can make a success with affiliate marketing. Listen to Samantha's story and you'll learn how. What is affiliate marketing? By now most people have heard all about the success of Amazon.com. What they may not know is that Amazon spawned an Internet industry in 1996, by allowing independent website owners to earn commissions by referring paying customers to them. This is known as pay-for-performance-advertising or affiliate programs. With affiliate marketing it's important to remember, that there are three primary roles consisting of the merchant, the affiliate (publisher) and the third party (Commission Junction). The merchants (advertisers) pay a commission on sales generated by customers, which the affiliate (publisher) sends to their sites. Commission Junction (third party) pays affiliates on behalf of the merchants and provides a tracking system. The merchant handles all order processing, shipping, and customer service. Visit Commission Junction, to see a partial listing of their merchants offering affiliate programs. How Samantha got started in affiliate marketing? Samantha's says with the enthusiasm and bubble of youth, "It's cause of Jamie." She's referring to her mentor, James Martell, an entrepreneur, and successful affiliate marketer of over 70 specialty shopping sites and author of James Martell's Affiliate Marketers Handbook. Samantha says, "Jamie's system is very straight forward, it's inspiring, really gives you confidence, that you can have financial independence on your terms, not the bosses." Got Dot: How did you choose your market niche? Samantha says, "Oh! That was easy. My friends love decking out their cars, I know the lingo and how fanatical it can get. And it's great, a real money maker! Down the road I'd like to have a fashion and cosmetic site, that one will be more girly of course." Each website Samantha builds follows the proven, 8-step system™ developed by James Martell for web site construction. These principals are incorporated into Samantha's successful specialty shopping sites featuring: car and truck accessories and ground effects kits. Keywords are the search engine building blocks. Marketing on the Internet is all about placement and being seen. To be successful you need keywords that people use for queries on the search engines. That's how your site will be found. James provides a proven formula for choosing keywords and producing keyword focused content. Got-Dot: How did you discover that Ground Effects are associated with cars? Samantha says, "That one surprised me. It didn't sound like a car accessory word at all, but on key word tracking it proved otherwise. The buyers know it's specifically about cars. Just, goes to show you, you should never assume you know a market really well, before researching the key words." Got Dot: Can you give another example how this keyword driven content works? Samantha says, "Type 'Honda body kits' as a query on a search engine. What you'll find is an article on my website with the exact keyword 'Honda body kits'. By following Jamie's system you get top positioning on the search engines and the traffic to prove it!" Got Dot: How do you measure the success of your efforts? You need traffic and conversion to make affiliate marketing work and to make money. With Commission Junction's tracking system you can check merchant activity, monitor which site is getting sales, and where the sales are coming from. Say for example, if a keyword isn't driving the orders, you know where to tweak it, so it can perform like the high rollers. Got Dot: How about the money? Initially, Samantha set a goal of earning the equivalent of her part time job working at a grocery store. Now she's making enough money to pay for tuition, books, and living expenses. And the University of Victoria is not cheap! Her next major goal is earning $10,000/month. Got Dot: What's your favorite part of the business? Samantha likes writing the articles and the visual aspect of building a website, making sure the colors are aesthetically pleasing. When asked what else is there, she laughed and coyly said, "Watching the money roll in." Got Dot: What advice would you give another student?
Samantha says, "Affiliate marketing is much better than a part time job. Working for someone else you get a flat pay check. With affiliate marketing there's no salary boundary. Learn Jamie's system and discover the sweet joy of earning extra income."
This information can produce so much money for you that I must post a caution at the very beginning of this article. You must make me a promise before you read any further. Promise you'll only use the information contained in this article to help your customers. Just like so many other things, this information could be used for good or evil. It could be used by you to help millions of people... and earn yourself a tidy profit in the process. Or it could be misused to con people out their money. So I'm serious in this. Promise me you'll only use this information to sell valuable benefit rich products and services to customers. If you won't do that, then quit reading right now. You can be a killer copywriter...and have a mastery of the language. You may even be able to use wording which gets people to literally drool over an offer.You may understand headlines, sub-headlines, bullets, the double readership path, and more. And it's still possible for you to not make the sale. That's right. You may have mastered the rules, but you could still be missing out on some very vital elements to selling your products and services. Besides the copywriting rules, you need to research your product, your customers, and your competitors. You need to craft an offer that is focused on what your customers WANT (not just what they need). You need for it to be unique & different from what the rest of the marketplace is selling. All of these steps are essential.But you need to go one step further. You need to learn how cultivate empathy. Empathy as defined by Dictionary.com means, "Identification with and understanding of another's situation, feelings, and motives." You may have heard the old phrase, "Before you judge someone walk a mile in their shoes." I made fun of that statement when I first heard it as a teenager. As many teenagers, I didn't care what someone else was going through. All I cared about was my own problems. Many business people are stuck right there. You may just be thinking of the product you need to sell... or the bills which need to be paid. You may not be thinking of the customer you're trying to help. If that describes you, then you need to do acomplete 180 degree turn in your attitude right this minute. Success in business is never produced by thinking of your needs. It's produced by finding out what your customers desperately want. Then offer it to them. Zig Ziglar always says, "You can have anything you want in life if you just help enough people get what they want." That's what this article is about. You'll succeed not by thinking of your needs and wants. You'll succeed by thinking about other people's needs and wants. You'll never sell a thing until you walk a mile in your customer's shoes. Most people go through life and everybody is talking about "me, me, me." No one ever stops to listen to what other people are experiencing. Everyone wants to feel special. Everyone also wants to feel someone else understands them. That's the key to powerful, million dollar selling ad copy...show your customers you understand and can help them. There are two ways to experience empathy with your customers... Method #1: Be your Customer. This is the easiest method. If you've literally went through what your customers are going through, then you will have the easiest time writing to them. For example, it will be much easier to write an ad for weight loss if you were 100 pounds overweight at some time in your life. Look at how empathetic Richard Simmons is with his customers (to the tune of hundreds of millions every year). It's easier to write the ad because you can go back and know what YOU were thinking in the same situation. You have that point of reference to work from. You then write the sales letter like you were writing a letter to yourself in that same circumstance. One way to build empathy into your ad copy is by building your story into the sales piece. You get to tell them how far down you were...and how you get out of it. Then tell them how they can do the same. It's a much easier process when you are your own best customer. Method #2: Listen to Your Customers. Notice I didn't say "talk" to your customers. You won't learn much by talking. You'll learn by listening to your customers and how they feel about the situation. You'll learn by asking questions and listening to the response. Notice I also didn't say take a survey. You don't need facts and figures. You need to understand the emotional feelings in the situation. You need to really find out what motivates them. This could be accomplished on the phone or in person. You basically interview them and find out what they're feeling, what their dreams are, and what they want. The disadvantage of this method is that you often don't have the "story" to show I mentioned in method #1. In this case, your testimonials become even more vital to prove your points (you need testimonials either way). You may even want to consider getting permission to work one of their testimonials into a story in the ad. This method takes more work and research... but you have to do it if you don't have firsthand experience.
--> You Loose Money Because You Don't Have ALL The Tools You Need For Success? --> Secrets Of Top 10 Ranking Exposed! --> The Secret To Getting More Money Out Of Your Customer Base Is...
Dear friend, I would love to hear what you think of this issue of The Internet Marketing Profits™ newsletter. And of course, if you have any suggestions for upcoming issues that you'd like to share with me, please send those, too -- just email me right away! And don't forget to check out the previous issues at the Internet Marketing Profits Newsletter Archive. Warmest Regards, Valeriu S. Popescu, Editor and Publisher ^ back to the top of the Internet Marketing Profits Newsletter, issue 31 DID YOU LIKE THIS ISSUE? Please forward it to your friends, co-workers, colleagues and anyone else that you think would like it. Thank you for your continued support! DISCLAIMER: I urge you to exercise due diligence in responding to any advertisement or article posted here or in any other future issue. I do not give business or professional advice in this newsletter and therefore cannot be held responsible for results you get from responding to ads or articles in this newsletter. I urge you to exercise due diligence in all of your online dealings. |