1) "What You Don't Know About Private Membership Websites. Watch Over My Shoulder As I Reveal The Formula Behind Their Success."

2) "Email Marketing Survey -- A Surprising New Discovery For Those Who Want To Email Profit Widely!"

3) "Classified Ads."

4) "Tell Us What You Think!"

Private membership websites are tacking the Internet by storm. Look around and you'll give me right. Why? Because it makes extremely easy even for the "little guy", that small Netpreneur without technical abilities and special marketing skills, to make an astonish living online.

You'll find 2 kinds of private memberships: free and paid.

The first one concentrate on providing good information for you folks in exchange of your email address. Then, the owner will try to use the power of back-end selling. This is how "you'll pay" for the information you receive.

Paid memberships are more powerful. Here you'll find in-depth information and continuing support to accomplish your online dreams.

Previously I affirm that everybody can start building a private membership website, especially a paid one. If you have a special skill or expertise (web design, programmer, etc) you can build and offer a private service. Or, if you are passionate about a topic (writing, cooking, poetry, recreation, aeroplane, horoscope, family, stock trading, sports... - only your imagination is the limit!), you can find people to join your members only website.

There is anyway a limit. And this limit it is higher or lower depending on your personal skills, knowledge or passion about something that other people will be interested enough to pay you to allow them to get in. You have to PROVE a certain level of expertise in your activity!

No matter what kind of private website you develop (always think how a free membership can be transformed into a paid one!), you should pay attention to the next issues:

• What are the most profitable business models (take a little "industrial espionage" over your possible competitors);
• Determine the BEST topic that will make people get in;
• Find an easy and secure way to process online subscriptions, credit cards and passwords;
• What script or service you should use to manage and control the private site areas;
• What promotions you should use for your website for getting maximum of new subscribers or renewals, so your site keeps growing;
• Calculate start-up costs and determine ROI (return of investment).

All that have been said, let's analyze 2 private membership sites to determine their strengths and weaknesses.

Secrets To Their Success is my favorite private website. At only $17 a month, you get real business life stories of 2 Netpreneurs which earn their living exclusively on the Internet. These are NOT mammoth companies with giant marketing budgets. They're people like you and me who started from scratch, made the right moves, and now generate six-figure incomes.

It is developed by the Internet Marketing Center, and once you become a member, you are eligible to have your web site critiqued - free of charge - in an upcoming issue of Secrets To Their Success. The website has a simple construction: a main page (index) with a powerful sales letter, a contact page, an order page, a login page to access the private area.

Secrets To Their Success was release way back in March 2002. At that period, this concept was unique. Since then, many Netpreneurs start "copycat", couple of them with great success. The website is 100% automated (subscription, unsubscription, payments, bonuses). Internet Marketing Center has nothing to do then finding the right people, getting their interviews, pack them and upload to the Internet. It is extremely easy to navigate inside this website which has a simple layout and design. Nothing is included to distract from reading.

Since the beginning, this website has a fulminant success. His strengths consists on the value of their monthly interviews and web critique. You'll "walk" inside the minds of people like you who've built their businesses from scratch and discover step-by-step how they did it. Hear firsthand about the techniques and strategies they used to start and grow their businesses. Find out how they first promoted their business, how long it took to become profitable, and how they advertise now. You'll know exactly what works and what doesn't, making it easy to apply the same techniques to your own business and profit.

Based on a skeleton of basic questions, every interview flows easily and keep the readers connected with the insider information. It is something you really cannot interrupt. Soon, you'll become fascinated with every story... and made your mind thick! Believe it or not, inside those interviews it's a gold mine of information and ideas which many top Netpreneurs uses to build new websites and multiple profit streams.

Lesson learned: under Corey Rudl's signature, Internet Marketing Center find a niche market which was until 2001 unexploited to the fullest potential. They get the "story", prove over time their expertise in this domain (internet marketing industry), and normally, a successful private website was born.

The greatest disadvantage: I regret there are only 2 interviews per month. When you're hungry, a good meat it's not enought!

Follow the link if you want to promote Secrets To Their Success affiliate program.

The Affiliate Classroom is another step-by-step private training program to help you easily launch and grow your own affiliate internet business. Their industry expert teachers and the continue growing community support over 1,500 students in their affiliate marketing efforts with a reach of over 23,000 active affiliate marketers through a monthly magazine and a weekly newsletter.

I invite you to join The Affiliate Classroom and see the difference this team can make in your business. Benefits of joining today:

• Step by Step Training
• Full Project Management and Tracking
• Monthly Expert Interviews
• Monthly Case Studies
• Full Access Marketing Library
• Affiliate Program Profiles
• Students Only Forum
• Conference Call Access
• Our Signature Affiliate Upsell System
• Step Tutorials
• And much more...

Finally, the Affiliate Classroom is dedicated to supporting and helping all their students to achieve their goals. Your success is their #1 priority. Come to learn more about this privaet membership site and take a 100% risk-free 14 day trial.

My last thoughts on private websites: both sites find their "story". Both sites are simple in design and easy to maintain. Both sites create desire and good content. Both sites are automated. People like to join them. It's easy to duplicate their success as long as you follow their recipe!

Recently, MarketingProfs.com conduct an online survey regarding the email marketing subject. There were 26 specific questions to respond with a lot of alternatives to the answers. I might said it was a very good constructed survey, even sometimes you get lost into some answers.

In this issue, I select only 13 questions, the most important and relevant for an internet marketer. Below every answer, you'll find my comments and personal opinion about the results.

Question #1: What percentage of your total marketing budget is currently devoted to email marketing?

Results: see the next table.

Comments: obviously, email marketing is still a cheap way to promote your business. More than 50% of the responders invest less than 5% of their marketing budget.

Question #2: Over the next year, how much do you expect your email marketing budget to increase?

Results: decrease significantly -1%, decrease slightly - 2%, no change - 25%, increase slightly - 51%, increase significantly - 21%.

Comments: people understand more and more that email is one of the most important aspect of marketing online. The results: more investments, more positive results, more profits.

Question #3: Do you expect the revenue from your email marketing programs to:

Results: increase - 76%, no change - 23%, decrease - 1%.

Comments: a normal result, I might say. The reverse of these result: more emails into your inbox.

Question #4: Which kind of email messages does your company mainly send out?

Results: e-newsletters with original content - 61%, sales alerts - 20%, other - 19%.

Comments: if you don't have an ezine, consider to start one as quickly as possible. An ezine is a terrific marketing weapon. beside the fact that you built good relationships with your readers/ customers, it is also a powerful way to sell more products or services. Only 20% of responders send out sales alerts, which is a very low result. Is it a good way to use email to determine people to click on a link and go to a web sales page? You should test this on your marketing plan. The results might surprise you!

Question #5: What are currently the one or two primary goals for your email marketing activities? (Check at most two.)

Results: see the next table.

Comments: the main asset of any business are the actual lists of customers! Build confidence, build relationships and that's all you need to succeed online. Surprisingly, 24% of responders use email to build a brand and only 18% to up- and cross-sell existing customers. This is very hard to understand, especially once a people give you his "credit card". The results are clear: lose easy money. It is also strange because 41% of responders use email to acquire NEW customers, instead of concentrating on getting more out of their existing lists.

Another category use email to sell products and provide relevant information. That's fine, as long their copy is indeed good. 21% of responders drive email traffic to a website. Now be carefully about your email marketing. For every category of results, your message should vary in many things. One email can make more sales, one email can bring more click-throug. Remember the Zeigarnik Effect against the Gestalt Testing!

Question #6: For the majority of your email campaigns, which type of list do you use?

Results: house list - 90%, 3rd party or rented list - 9%.

Comments: the money is in the list! No matter what kind of list you build (customers, subscribers, prospects) here you'll find a real online "gold mine". Only a small percentage of responders use 3rd party or rented lists. It's normal, since a "cold list" can get you in real troubles, especially today with this annoying spam regulation. Using such a list it's a sure way to easy ruin your business, unless you do it all "by the book". If you don't know how to build your own opt-in list quickly, read again the Internet Marketing Profits Newsletter, issue 30.

Question #7: If you primarily use a house list, how do you grow this list? Which of the following techniques do you find the most valuable? (Check all that apply)

Results: see the next table.

Comments: the easy way to built a list is to implement a subscription box on your website. Not on a single page, or pop-up. Make it available all over your website! The same level of responders use email to grow their list using different tactics. As a surprise, 29% of them use trade shows to build a list. I believe this is where big players are coming, since small marketers can't afford to do that. Search engines are almost neglected, but I believe this is also due to the interference of big company names.

Question #8: In which, if any, ways do you personalize your email campaigns?

Results: recipient name - 71%, customized content - 47%, customized advertising - 25%.

Comments: to be honest, I was expected more on personalization of recipient name. 29% don't do it, and I believe their results are very poor. Half of responders personalize the body of email messages, and 25% the advertising! This is really new - customizing the advertising. Did you consider this?

Question #9: Before sending out your email, in what ways do you test it?

Results: test with different subject lines - 39%, test with different offers - 27%, test with different copywriting - 32%.

Comments: Mark Joyner said once that "Successful internet marketer tests constantly; the unsuccessful one doesn't." Which category best describe you? The difference between Gestalt tests are enormous. So the profits! Test until you get a winning formula for a lead-in that consistently gets the most clicks and sales emerged.

Question #10: Which day of the week do you typically send out your email campaign?

Results: Monday - 15%, Tuesday - 41%, Wednesday - 20%, Thursday - 11%, Friday - 7%, Saturday - 1%, Sunday - 2%.

Comments: I receive regular emails on Monday. I also receive them on Friday. Couple of folks send me their regular emails Sunday. Which day is the best? I think every business people need to settle his own day. Even the latest surveys shows the best day as Tuesday, you have to test and discover the best day which outpull the others as selling and click-through.

Question #11: What are your biggest email marketing challenges?

Results: see the next table.

Comments: as you can see, Spam and content seems to be the biggest email marketing challenges for Netpreneurs. As I understand the first, I don't understand why people face the content issue, especially today, when you have great article syndicators all over the Internet, not to mention millions of different free ezines.

Personalization and technical challenges have also a great score, meaning that actual Netpreneurs dedicated less of their time to carry study ALL the aspects of email marketing. Finally, a list loyalty (lack of building confidence), the analyze and coordination of an email campaign are also considered biggest challenges.

Question #12: Why do people act on your email message? What about it has proven to be compelling enough for people to take action?

Results: the offer - 53%, the copywriting - 28%, the specifics of the message (timing, delivery vehicle) - 39%.

Comments: yes, the offer it is the most import aspect of an email campaign. The more compelling your offer is, the more people will act on it. Combine your offer with the right elements (timing, delivery vehicle - scarcity elements, etc.), and you have a winning formula. The surprise came from copywriting. It is VERY sad to see how people neglect this marketing aspect, no matter if they use email or web copy.

I belive these results came most from affiliate respondents, since today there are a lots of affiliate owners which sends out "pre-formated" emails for their affiliates to use. It is good or wrong? Depends on you... sometime I get the SAME email 5-10 times!

Question #13: What part of the day do you typically send out your email messages?

Results: morning - 46%, afternoon - 30%, evening - 14%, middle of the night - 10%.

Comments: again, this depends on yourself. You should schedule your email campaign based on your business time, nature of your list, the best day to email. If you run a home business, the best part of the day is in the morning, when all the things seems to be more clear. Always think about at your readers: in which part of the day they will receive your message?

Conclusions: email marketing is cheap, it's working, and still the most powerful online weapon. No matter if you settle down a successful joint venture or do other things online, you are still using email! Concentrate your marketing efforts around this subject. The email marketing industry has changed dramatically over the past few years. And while company after company has gone out of business, as a small business owner you have the duty to keep up with all these changes. So, if you want to face the new challenges, take a look at Corey Rudl's latest ebook, The Insider Secrets to E-mail Marketing -- Advanced Series.

In this book, Corey shows you everything from growing a super-responsive opt-in list as quickly as possible, to generating the highest possible revenue from every email you send, to protecting your business from being wrongly accused of spamming and knowing how to effectively deal with it if you are. He also teaches you when you should mail, how you should mail, what you should write, and when you should send it so that you are guaranteed the best possible results from each and every email. His years of testing are going to eliminate all of your guesswork. It really does tell you everything you need to do to grow your business successfully with email marketing!

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4) "Tell Us What You Think!"

Dear friend, I would love to hear what you think of this issue of The Internet Marketing Profits^™ newsletter. And of course, if you have any suggestions for upcoming issues that you'd like to share with me, please send those, too -- just email me right away! And don't forget to check out the previous issues at the Internet Marketing Profits Newsletter Archive.

Warmest Regards,

Valeriu S. Popescu, Editor and Publisher
The Internet Marketing Profits^™ Newsletter

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