| January, 2004 -- Issue 38 Valeriu S. Popescu, Editor and Publisher The Internet Marketing Profits Center, Inc. Past issues available on newsletter archive ISSN: 1583-4180 phone: +40-232-477900 fax: 1-925-666-2853 email to the editor anytime at: Marketing Online Since 2000 |
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This issue includes: 1) "How To Protect Your Affiliate Commissions Without Software, Scripts, Or Other Techno Hocus-Pocus!"2) "Are You Looking for Long-Term Success or a Quick Fix?"3) "The Blue Ribbon Story."4) "Classified Ads."5) "Tell Us What You Think!"
You're gonna love this tip. First, there are probably some of you scratching your head at the title of this article. You may not have heard of this problem yet. So... A Brief Description Of The Commission Problem A lot of jerks out there have been stealing affiliate commissions. This is money that people work hard for... Some marketers publish an e-zine like I do. Some marketers spend money on ad campaigns. Some marketers spend hours in forums answering questions to help others. It all boils down to one thing... Lots of time, effort and money spent to promote affiliate products that are gonna help people. Then, along comes the commission thief. He reads your latest e-zine. You've written an article titled, "Banjo Basics: How To Increase Your Fingerpicking Dexterity." At the end of the article, you promote a new affiliate product. It's an e-book titled, "67 Foot-Stomping Steps To Playing The Banjo." You send the reader to your site... BanjoBasics.com/stomp/ .. which redirects to... HowToPlayTheBanjo.com/?d34452 It's your affiliate link. People buy the e-book and you make money. It's that simple. But, the thief is clever. He figures, "What a minute. If there's an affiliate program, why don't I join it? I'll buy the e-book using my *own* I.D. and pocket the commission on the sale. It'll be the same as getting a great discount!" There's only one problem... You spent two hours writing that article. You're not a philanthropist. You didn't do it for charity. Sure, you want to provide good, solid information to your readers, but you also want to make money while doing it. That's why you're *in* this business. That's why you're not spending the time with your family and friends. And this guy thinks that he'll just buy the e-book for 50% off the price by taking the affiliate commission for himself. That's thievery. You may agree. You may disagree. Bottom line... you just lost your commission to a thief. There *are* ways to combat this... Beating The Thieves With Technology Recently, there's been a wave of software products and scripts that promise to deal with this "commission-jacking" problem. For example, Jim Edwards has his "Affiliate Link Cloaker." Adrian Ling uses something called "Easy Click Guard." David Orme came out with his "Instant Affiliate Link Masker." And there are others. All of these products are adequate. They do what they promise. They protect the affiliate commissions that you work hard to build. Even better, most of these solutions don't require you to be a techno nerd. You can usually install this stuff without pulling your hair out. And if you don't want to touch the install, the program or script owner can usually do it for you for a few bucks. Not a bad deal. But, there's a better way... Beating The Thieves By Adding Value Awhile back, I was reading an issue of Phil Wiley's e-zine. For those of you who don't know Phil, he wrote the top-notch e-book, "Mini Site Profits". In that issue, Phil was promoting Marlon Sanders's e-book, "Gimme My Money Now!" Lots of people were promoting the e-book. And they had all started to sound the same. But, Phil was doing something a little radical. He was offering an extra bonus if you bought the e-book using his affiliate link. All you had to do was prove it to him by e-mailing him the receipt. Incredibly smart. And very effective. But, Phil's strategy pays even more dividends today than perhaps *he* even fathomed. But, I'm getting ahead of myself... Phil's extra goodie was a Special Report. It was the perfect bonus. Its content tied in perfectly to Marlon's e-book. It was information that *lots* of people hungered for. It was cheap to provide to customers. And it was limited in quantity. Only the first several people who ordered got the goodie. Phil's offer was a smashing success. It set him apart from the others who were promoting "Gimme My Money Now!" But, let's take a closer look... How Phil Wiley's Strategy Can Stop Commission Thieves In Their Tracks Let's use a hypothetical example. Consider the e-book, "How To Dance Like A Pro: 67 Steps To Shaking Your Booty." It sells for $40. And it offers a 50% commission if you want to promote the e-book as an affiliate. So, for every copy you sell, you'll make a cool $20. Now, let's say there are 1,000 other affiliates. They're all selling the same e-book for the same price. In fact, everybody's using the same copy too. That means they'll all sound alike. Not smart. But, you're different. You're clever. You realize that you need to set yourself apart from the herd. So, you're going to offer something extra to your customers. So, you tell your audience, "Look folks. If you buy "How To Dance Like A Pro" using my affiliate link and e-mail the receipt to me, I'll send you a private password-protected link so you can download five extra Special Reports...
And then you tell your audience... "Remember, you have to order through *my* affiliate link to get the five pulse-pounding Special Reports. I don't sell them and you can't get them anywhere else. They're for this deal only. Order today!" Now, think about what you've just done... First, you're adding value to the original package. A *lot* of value. And by doing so, you're setting yourself apart from the thousands of other affiliates pushing the "Shake Your Booty" e-book. That, in itself, is reason enough to use this strategy. But, there's an added benefit... Put yourself in the commission thief's shoes. Normally, you'd simply join the affiliate program, get an affiliate I.D. number and steal the commission right out from under the nose of the e-zine publisher. But, you're not so quick this time. Those five Special Reports have you drooling. You want them. Badly. So, you weigh your options...
Final Thoughts Hopefully, you're thinking, "Man, affiliate commission thieves stink!" You're right. They do. But, you can stop them in their tracks by adding value to the affiliate product you're promoting. The most effective way to do that is by writing your own short Special Reports and using them as an incentive to entice your customers to buy from *you.* Plus, you get the added advantage of setting yourself apart from every Tom, Dirk and Harry promoting the product. That's what Phil did. And he made thousands. 97% of affiliates won't do this. They think it's too much work. That means opportunity for *you.* Think about all of the six-figure online income earners. Do you think they look at something and say, "No thanks. That's too much work." You can bet they do the exact opposite. They look at what most people aren't willing to do and they *do* it. Action Steps: If you'd like some help writing those Special Reports, I recommend to pick up a copy of my e-book, "The Special Report Bible." - http://www.damonz.com/go/go.php/wbt106specialreports And if you have no idea what to write about and you want to tap into an idea goldmine, pick up a copy of Jeff Smith's multimedia package... http://www.damonz.com/go/go.php/wbt106ideas
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email. There is an old saying that the first ad rarely sells. You have to put your product, service, or idea in front of a prospect several times before she buys. Autoresponders are designed specifically to get your message back to the same prospect over and over. That's why most autoresponder packages come in groups of 7 messages - from the 7 message marketing rule that has been the rule in advertising since our grandparents were in diapers. But what do you say in your 7 messages? We've written autoresponder series for hundreds of customers. Here is one method that always works. This method is called REMIND 'EM. People don't read your sales letter as carefully as you think. They tend to skim. They read the first message, but miss the second and third message. The prospect may not tune in again until message five. It's so easy for people to completely miss your main points intended to lead to a sale. Licensing the product of course would be quicker, but the key here is to make sure you license something that is still a hot seller. It needs to have good sales materials and be targeted to a group of customers who are HUNGRY for the type of product you're going to sell. It's important to repeat your main message over and over. Say it once, twice, three times in your first message. Say your main message in a different way in the second message. Re-cap your main point again in the third message. That way, people who aren't paying attention still get your important ideas. Here's an example of how the "remind 'em" formula works for a 7 letter series promoting personal security products. Autoresponder Message #1 - The world is a dangerous place. You need new innovative security products to insure your protection. Autoresponder Message #2 - More details on how and why the world is a dangerous place. List places or situations that are especially threatening. Autoresponder Message #3 - Recap how the world is a dangerous place. Give more details on the key new security products that have come out. I like to set-up the first three messages to come out one each day. Then starts the middle section of messages. I space out 4, 5 and 6 to arrive every other day or every three days. You'll note how these letters become more instructional telling people how to use the products. Autoresponder Message #4 - Protect yourself from the dangerous world with Product A. Here's how to use Product A. Here's why you would use it. Here's where to use it. Autoresponder Message #5 - Protect yourself with Product B. Here's how to use it. Here's what happy customers say about it. Tell a hair raising story of how Product B saved a customer's life. Now comes the wrap-up and reminder, especially important for people who never got around to reading your earlier messages. Autoresponder Message #6 - Go back to your main sales letter used in numbers 1 and 2. Start all over reviewing your main points and highlighting your most popular products. Autoresponder Message #7 - This is the final follow-up email. I usually have it come two weeks to one month after message 6. It's designed to scoop up all the people who weren't ready to buy in the beginning, but may be ready to buy now. It can start with "For the past few weeks I've been sending you important information about how to protect yourself in threatening situations. I know you are busy and may not have had time to consider how these products could improve your life and confidence". At that point, you again review your main points. Repetition is the key to advertising success. Find creative ways to keep the main message going week after week and you will have as many customers as you can handle. Busy prospects simply need time for your message to sink in. As we used to say when I worked in media, it's just when you and your staff are sick to death of a commercial that the audience is just beginning to notice it.
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Dear friend, I would love to hear what you think of this issue of The Internet Marketing Profits™ newsletter. And of course, if you have any suggestions for upcoming issues that you'd like to share with me, please send those, too -- just email me right away! And don't forget to check out the previous issues at the Internet Marketing Profits Newsletter Archive. Warmest Regards, Valeriu S. Popescu, Editor and Publisher ^ back to the top of the Internet Marketing Profits Newsletter, issue 38 DID YOU LIKE THIS ISSUE? Please forward it to your friends, co-workers, colleagues and anyone else that you think would like it. Thank you for your continued support! DISCLAIMER: I urge you to exercise due diligence in responding to any advertisement or article posted here or in any other future issue. I do not give business or professional advice in this newsletter and therefore cannot be held responsible for results you get from responding to ads or articles in this newsletter. I urge you to exercise due diligence in all of your online dealings. |