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| March, 2004 -- Issue 40 Valeriu S. Popescu, Editor and Publisher The Internet Marketing Profits Center, Inc. Past issues available on newsletter archive ISSN: 1583-4180 phone: +40-232-477900 fax: 1-925-666-2853 email to the editor anytime at:  Marketing Online Since 2000 |
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This issue includes: 1) "Killer Questions You Can Use To Get Your Prospects 'Over the Line' ... And Handing You Their Cash On A Plate!"2) "The Web's Best-Kept Traffic Secret."3) "Classified Ads."4) "Tell Us What You Think!"
What you are about to discover in the next 2 minutes could be the most profitable secret you learn this month. I'm about to unveil one of my most guarded copywriting secrets. A secret which is easily responsible for tens of thousands of dollars in sales for both my clients and myself. You may not realise this yet, but there is a super simple way to help your prospects take action on buying your product or service. The power lies in... KILLER QUESTIONS. You know, six and a half months ago, all I added to a sales letter was a set of questions at the end. That's right, all I did was spend 3 minutes typing in some questions. And my conversion rate increased by 8.3%. Now they weren't just any questions mind you (as you're about to find out), they were "killer questions" that resulted in $3,405.40 in extra sales for me. Not bad, huh? If you've ever sold anything for a living, then you may have already discovered the power of questions. And the thing about advertising which you must realise (and this is something which 99.9% of advertising agencies have no idea about) is that advertising is simply selling ... but selling in writing! Which means, the same principles that apply in selling one-on-one (yes, the same things you may have learnt from sales legends like Tom Hopkins, Zig Ziglar, Joe Girard, Dale Carnegie, Mary Kay Ash ... and so many more) apply in advertising. Effective, direct-response advertising, that is. Isn't that great news? It means that if you know how to sell, then you don't have to worry that you're not the most creative person in the world. It means you don't have to hand over your marketing to some wanky ad agency (thinking that they know how to sell - THEY DON'T ... but making things pretty ... well maybe). And if you're not experienced in sales, don't worry. I'm going to show you exactly what to. You can use questions in your copy (and 'copy' is the trade term for 'the words in your ad')... the same way you would use them in person. Perhaps I should show you what I mean. Let me give you an example of how I used questions to great affect in one of my recent sales letters for a client...
Did you notice the "killer questions" I used? They focus in like a laser beam on the prospect's inner thoughts. They get her to question herself. They get him doubting his natural resistance of being sold to. I find that most copywriters rely too much on their ability to create a convincing sales argument. They get caught up in constantly reminding the reader of all the benefits they're going to receive. This has its place in a sales letter. But you can double the effectiveness of all your copy if you then back it up with "killer questions" that help your prospect make up their OWN mind. Instead of you making it up for them. The persuasive ability of questions is simply astounding. And the critical part is HOW you word them. Let's see if I can make it super simple for you to apply this incredible technique right now. If you look at the example I just gave you, you'll find that you can actually adapt the questions I used ... to your business. No matter what you do or what you sell, you can actually use the same questions for your own profit. All you have to do is use the first part of the question, and then add in your own ending. Here are 9 ways to do it: Brett McFall's Nine "Killer Questions" To Increase Your Sales
Now, do you know what you should do with these incredible money-making tools? You should print this report out and staple these questions to a wall in your office... or place them in your organiser... or pop them in a folder and keep them handy. Why? Because if you're smart they will become the back bone of every letter... and every ad... you write, which you need to bring in sales. Again, just use these question-starters and then add in your own benefit-packed ending. Here are some examples to make it crystal clear...
See how easy it is to make these "killer questions" work for virtually anything? (Hey! That was another "killer question" in itself!) Used with understanding of your prospect's wants and desires, these amazing tools can revolutionise your marketing and help send your profits through the roof.  Brett McFall -- Australia's #1 Copywriter Of Over 7,800 Ads and Sales Letters invites you to take a front row seat as he coaches REAL business owners to take THEIR OWN basic, boring, no-response ads... (the kind you may have used in the past or may even be using right now)... and turn them into million-dollar blockbusters in under half an hour! Discover the incredible secrets of a rebel copywriter... ==> http://www.adsecretsrevealed.com/lazy.html
Did you realize that thousands of website operators use a simple technique to generate targeted visitors to their websites without paying a dime in advertising? It's true. In fact, the technique works so well that many of them don't want you to discover how they get those thousands of website visitors and make so many sales on virtual "auto-pilot." Their method? Creating tightly focused articles other people publish in their ezines (online magazines and email newsletters) and post on their websites. This method rates so powerful that some even call it "the web's best kept traffic secret." Now, you may ask, "Why would an ezine publisher or website owner publish my articles for their subscribers?" The answer: Content! Over a 100,000 ezines and newsletters operate on the web (along with millions of websites) covering everything from pets and cooking to investments and real estate. Many of them need tightly focused content and they simply can't produce all of it themselves. Look at it this way... it's the same reason newspapers use the Associated Press. Individual newspapers often can't afford staff writers to cover every story, so they accept articles from outside their organization. You can do the exact same thing for various ezines and websites catering to your niche audience! You can get valuable publicity -- exposure you often couldn't even pay for if you wanted to -- by providing valuable, content-rich articles in exchange for a byline and a link to your website (called a "resource box")! The following represent only a few of the enormous benefits of writing and distributing simple articles online: Attain 'Expert' Status Let's face it! In the eyes of virtually everyone who reads your articles you rank as the 'expert' on the subject. Just look at people who write newspaper columns. You may disagree with their viewpoints, but they still have an elevated status in your mind compared to the 'average Joe' off the street. Pre-sell Website Visitors If your article appeals to a niche audience hungry for more information on a very focused subject, you actually pre-sell them better than any sales pitch. In their minds, you've already delivered content they really want so when they click over to your site you already have a "reputation" in their minds. Traffic Lasts Longer Even though the Internet changes very quickly, webmasters are usually very slow to remove content from their sites. Once you get an article posted on another person's website, you have an excellent chance of that article staying there for weeks, months, even years. Increase Links To Your Site In a recent search I found just a dozen of my articles posted on over 813 different websites! Not only do those postings bring me traffic, but they also help my search engine positioning because of my increased 'Link Popularity'. Builds Your Affiliate Base Fact: Affiliates always take the path of least resistance. If you provide excellent articles they can easily post on their sites or copy and paste into their ezines, your affiliates will promote you more often and more effectively compared to those who don't give them tools. Plus, as you make more sales and publish articles, other people will see you providing excellent tools and will want to sign up as your affiliate so they can use them too! Build a Huge "Opt-In" Email List You can use articles to build up a huge list of subscribers by simply compiling several articles into a series and delivering them at preset intervals.Often called a 'mini-course', this technique allows you not only to prove to your subscribers that you deliver great information, but enables you to capture their name and email adress so you can send them articles and special offers in the future (with their permission). Requires No Special Skills People often think they need to be a 'writer' in order to publish articles, but that's not true! FACT: If you have a passion for a subject and can talk and explain things like you would to a friend over a cup of coffee, you can write articles people will love to read. So if you operate a website selling virtually any type of product or service (whether your own or as an affiliate), publishing and promoting with articles should rank high on your list of traffic generation strategies. No other method of generating targeted traffic to your website provides the quality, quantity and steadiness of traffic in such a simple, straightforward, and cost-effective manner! Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook, "Turn Words Into Traffic", that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link! Click here to download your copy!
--> You Loose Money Because You Don't Have ALL The Tools You Need For Success?
--> Internet Profits Blog - How To Build A Successful Bussiness Online.
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Dear friend, I would love to hear what you think of this issue of The Internet Marketing Profits™ newsletter. And of course, if you have any suggestions for upcoming issues that you'd like to share with me, please send those, too -- just email me right away! And don't forget to check out the previous issues at the Internet Marketing Profits Newsletter Archive. Warmest Regards, Valeriu S. Popescu, Editor and Publisher ^ back to the top of the Internet Marketing Profits Newsletter, issue 40 DID YOU LIKE THIS ISSUE? Please forward it to your friends, co-workers, colleagues and anyone else that you think would like it. Thank you for your continued support! DISCLAIMER: I urge you to exercise due diligence in responding to any advertisement or article posted here or in any other future issue. I do not give business or professional advice in this newsletter and therefore cannot be held responsible for results you get from responding to ads or articles in this newsletter. I urge you to exercise due diligence in all of your online dealings.
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What you are about to discover in this issue could be the most profitable secret you learn this month. A secret which is easily responsible for tens of thousands of dollars in sales. No kidding! Also let me ask you: did you realize that thousands of web site operators use a simple technique to generate targeted visitors to their web sites without paying a dime in advertising? This technique works so well that many of them don't want you to discover how they get those thousands of web site visitors and make so many sales on virtual "auto-pilot."
Would you like to have access to "advanced e-mail capabilities" that only a select handful of professional marketers are using (and 99% will never show you) to literally GUARANTEE the success of every e-mail, newsletter, and autoresponder you send? An "all-in-one" solution that lets you link the critical components of your e-mail marketing into one complete, hassle-free software that you do NOT need a Ph.D. in Computer Science to use?
