1) "14 Link Exchange Strategies To Boots Your Internet Profits (Part 1)"

2) "Top Five Tips for Choosing the Best Keywords."

3) "Classified Ads."

4) "Tell Us What You Think!"

Link exchange with other web sites is a tedious internet marketing strategy because it will rip a lot of your time and you'll definitely need specific knowledge and skills. But why link exchange strategies are so an important part of a web site promotion? Well, it's because of the link popularity.

As you know, link popularity measure how many links coming into a particular web page. This includes links from within your site and links from pages of other sites. Top search engines like Google and Yahoo! build a visual indicator of any web page popularity. These are the well-known toolbars, and the most used is the one from Google who also give the Page Rank of a certain page.

On a web site there are two kinds of links:

- OUTbound links who point to web pages 'outside' your site (or other pages within your own site)

- INbound links who point to a page on your site from other web sites (or other pages within your site)

Sounds a little bit strange but all depends on your own point of view. A link to this new Internet Marketing Profits newsletter issue from BackendProducts.com web site is an INbound link; a link from my Internet Profits Blog to the same issue is also an INbound link even it comes from the same (root) domain. But a link to OptiLink software from my Internet Marketing Profits Newsletter, issue 51 is an OUTbound link because I point you to a third-party web site.

In order to improve link popularity you have to get as many quality INbound links you can. A place to start is to implement a multi-dimensional link exchange strategy -- you have to think 'outside the box'. The challenge here is big: to get as many INbound links you can for better search engine results. If you follow exactly the next 14 link exchange strategies, I guarantee that search engines will gonna love your site and reward you properly. Use hidden link exchange strategies to tricks the search engines and you're history.

   Link Exchange Strategy #1 -- Choose Your Partners Wisely

Here it is: someone contact you via email and ask for a link exchange. What do you need to do first? Accept the proposal? Not at all.

First thing first is to take a look at your potential partner web site. Is his web site related to yours? Does he covers the same topic('s) as you? If not, I highly suggest NOT to link! Why? Because day-by-day search engines becomes more sophisticated and will end-up finding and penalizing your web site for artificial reciprocal linking.

The second step is to check the Google Page Rank of the respective web site (home page). The higher the PR, the better for you. If the PR is zero for an "old" web site, you should reject the partnership immediately. In this case, the respective web site was penalized by Google. For a new web site, you should calculate if it worth a link back. If the site has a great potential in the near future, I suggest you to accept the link exchange proposal.

Lastly, you should check the Google Page Rank of the page (referral page) where you find your link back. If you are a link exchange fanatic, try to find the number of INbound links and, the most important, how important are the sites linking to the referral page. If your potential partner page has a PR of zero and no INbound links, dump it.

The whole idea here is to accept links from reputable web pages with higher Google Page Rank and a consistent number of related INbound links. Beware of getting into a link exchange partnership with off-topic and not-trusted web sites. If they are penalized for "bad search engine habits", your site can be as well.

   Link Exchange Strategy #2 -- Avoid Link Dilution

Once you finish to check the Page Rank of a page, we move to the next step. We want to know how many links there are on this page. The fewer the number of OUTbound links on the referring page, the better.

According to Google, the Page Rank (PR) passed to you by a potential partner is the PR of the page divided by the number of total links on the referring page. Now, if the referring page has a PR of 4 and include 100 OUTbound links, the PR passed to you is only 0.04 -- that's a low number of points, and a clear case of link dilution. If you want to link exchange, try to get links from pages with under 30 OUTbound links!

The ideal situation would be to get links from very popular sites (PR of 5,6,..) with related content and a few OUTbounds links within trusted web sites. Lately in this article I will show you how to get links from authoritive web pages (like home pages).

   Link Exchange Strategy #3 -- Use Related Keywords Into Your (Link) Anchor Text

This is real simple but extremely important. When it comes to search engine optimization, you have to follow the next 3 general rules:

a) Establish the topic of the page

Take a look at my Internet Marketing Profits Center home page. What do you think is the main keyphrase? I can tell you: "internet marketing profits". You'll find it in the title tag, in the first paragraph on the page, at the bottom of page, in my domain name.

b) Name the page after your most important keyword('s)

This won't apply to my home page, but if you check my web site you'll see how I use the main keywords in the name of pages.

c) Use keywords in all your links

I cannot tell how important is this: use your keywords into the text of the link (anchor text) that other sites are using to point visitors to your web page or in links within your own site. This single strategy can make a HUGE difference!

You need some help here, right? Well it's simple: download a copy of OptiSpider software, click a few buttons, and voila... it spiders and analyzes your entire web site. It counts keywords on every single page. Records the link text from every internal and external link. Calculates your term vectors for on and off page criteria like Reputation and Topic. Summarizes all inbound, outbound and offsite link counts. OptiSpider software shows the complete picture you need to check, correct, and optimize the linking pattern of your site.

   Link Exchange Strategy #4 -- Stay Away From Dynamic Links (Pages)

Please listen to me closely because we have here two different situations including dynamic links and dynamic pages.

Dynamic links are used by search engine optimization webmasters (including myself) in order to re-distribute PR inside of a web site. Actually, you took a part of a web page PR and give it to another one.

The advantage of dynamic links is that search engines do NOT follow links builded using the java script language, but your web site visitors can actually see them as links. From a link exchange point of view, dynamic links are not useful and you should stay away from them. You should never accept a dynamic link pointing back to your own site.

Dynamic pages are those who end up with an ".asp", ".php" and probably have a "?" in their URL. If you don't know, search engines have difficulties in indexing such kind of pages and sometime they simply ignore them. In this case, you give away a good link in exchange of a link back from a page unseen by the search engines. Not so fair, right?

   Link Exchange Strategy #5 -- Use Subdomains to Boost Your Internet Profits

As you already knew, search engines are a fast moving industry. That's why nothing is 100% certain when we discuss about advanced search engine optimization strategies. When it comes to search engines and using subdomains as a link exchange strategy, we go into a shady gray area.

There were some speculations around the Net related to the top search engine, Google, and his refuse to put the same weight for a subdomain (http://something.xyz.com) comparing to the primary domain (http://www.xyz.com). I'm not sure which part has right, those who agree with the idea or those who reject such a claim. But there are a few certain things here.

Links from a subdomain can boost the number of INbound links for the primary domain without increasing the number of OUTbound links. In other words, subdomain links are viewed only as internal links.

So, if you want to increase your subdomain PR you do have to do your home works, aka perform basic search engine optimization techniques (including link exchange). Finally, inside your subdomain('s) try to always provide good content. This way search engines will NOT look at your web site as been sustained by a subdomain "link farm".

   Link Exchange Strategy #6 -- Watch Your Back At Techno Hula-Hoop

Between the hundred of emails I receive lately regarding a link exchange proposal, there is one I cannot forget, unique in his way. As the webmaster told me, I start to check his web site. I open my Google toolbar and verify his PR. Very good, it was 5 and his topic was close to mine, not a direct competitor. So, it was a related case, a good link opportunity.

I take a look at his home page and found a static text link to his link exchange program at the bottom of the page. I also read everything on his index page (not necessary, but I was curios because it was a sales letter) then I decided to check how many links have on his "directory".

I click on the bottom text link and wait to open the page. Nothing. Click again on the link. Again nothing! Hhhmmmm... Something was wrong there. I decided to take a look at his web page source code. Nothing strange occur at a first glance. Then... Evrika!

I turn-off my Google toolbar and click the link. A pop-up window was opened. Inside I finally found his link directory. That was incredible! This guy was using CSS in order to not give away PR from his index (home) page.

So beware at the latest, fast growing development of Internet technology (in this case CSS). You never know what surprise may occur on a page until you won't see it's source code. More surprisingly was the number of web sites who link exchange with this guy -- that was really unbelievable.

   Link Exchange Strategy #7 -- Great Sources to Start Getting Links FAST

Swapping links (exchange links) with related web sites is a difficult part of a web site promotion strategy. It takes time and a sustained effort from your side. Fortunately, there are a few quick ways to start using this internet marketing strategy.

a) Submit to web directories

I mean related directories! A few on-topic directories are free but most relevant will ask for a small fee (excluding Yahoo! who charge $299). Before you perform such an action, it is always a good idea to read first about their guidelines and to proper a submission to the right category. To save your time, you can automate the submission process using a software like Web Position GOLD (using this amazing sotware, you will submit your web site to 99+ top world-wide directories; don't be afraid to use it -- Web Position GOLD technology emulate the search engines submission process, so you won't be banned if this is your concern).

b) Send out press releases

Most of the time unused as a link exchange strategy, a press release is quickly indexed by the search engines because it comes from a trusted source (eg -- the press release company). What to include into a press release? Everything is related to your business like information about releasing of a new product or service, stuff/department additions, special promotions (for Christmas, Mother Day, Eastern, Valentine Day, Holidays), etc. Be creative here but do NOT spam search engines with too many press releases!

c) Publish your own articles

Content is King! Search engines love those web sites with related content. Write articles and allow people to include them into their web sites or ezines. Also submit your content to specific article directories and you'll see how many links you'll get for free. How 's that? Because at the end of your article you can insert a resource box with a link back to your own web site. The reverse of this strategy: you'll find your article published to non related web sites (I do!). If you write and have a web site about "internet marketing profits", chances are that one of your articles will be published into a "gambling" or "house building" web sites.

d) Give out testimonials

Do you buy a product/service and are fully satisfied using it? Do immediate action -- write to the owner and tell him how important is this to you and your business. If you write a compeling testimonial, the owner of the product will probably put your words and a link back to your site on his main (home) page -- and you don't have to link back!

e) Create a (we)blog

A blog is an excellent source of getting OUTbound links. Since blogs contains in most cases good and fresh information, people will link to them in order to provide to their visitors only those sources of free and great content. If you host a blog on your site, don't forget to submit it to "blog directories". If you host the blog on a third-party web site, insert here links to your main site and then submit it to specific directories for extra exposure. Take a look at my Internet Profits Blog for better understanding of this strategy.

f) Write a book

This is almost a no brain method. Write a book and insert your most important links to strategic pages from your web site. Promote the most profitable products or services and allow your potential link exchange partner to include their own advertorial and, if it's possible, rebrand the book with his affiliate links (just in case you run your own affiliate program or, if the book use other people affiliate links, to sign up using two-tier affiliate links). In exchange for these services, you simply ask for a link back to your main web site -- an excellent opportunity to obtain a link without having to link back to your partner.

Final Note: OK, that's it for the moment. The next seven link exchange strategies will be published in the Internet Marketing Profits Newsletter, Issue 52. You'll discover more about common fraud exchange tricks, what format do you need for your url, why and how to use link renting services, what link exchange places you'll need to avoid, and many other!

You've probably heard of people claiming significant traffic to their site after achieving a top ranking on Google or Yahoo. But sometimes you hear from someone else who also achieved a similar top ranking but they were disappointed when no one arrived at their site.

How can two people achieve a top ranking and have such markedly different outcomes? Simple. The person in the first example selected a keyword or phrase that many people are searching on, and the second did not. Unfortunately, it's all too easy to brainstorm your own list of keywords, only to find out later that they are not as popular as you first thought. Keyword popularity is essential to success in search engine marketing.

The question to ask yourself is how do you really know if you're optimizing your pages for keywords that Web surfers are looking for? There are several good techniques you can apply:

    1) Put yourself in the shoes of your target audience

For example, you may have a "clothing business" where you "sell clothing." While those phrases describe what you do, they are not necessarily the words that your audience would enter into a search engine to find you. How many times have you went to Google and typed in "sell clothing" in order to find a particular shirt or hat?

Therefore, you must change your point of view from the person selling the product to the person that wants to buy your product.

For example, popular phrases to target in the clothing category would be "plus size clothing," "mens clothing," or "womens clothing." How do I know this? I used the new WordTracker Keywords module found in WebPosition. When I typed in the word "clothing," it instantly pulled up a wide range of related keywords from which to choose, all ranked by popularity.

I must admit, I was rather surprised to see such unusual terms like "medieval clothing" and "gothic clothing" was ranked high. However, that's the thing with keywords. It's next to impossible to simply guess what the most popular phrases will be today.

   2) Target Niches

While "mens clothing" in the previous example may be one of the most popular clothing related searches, it unfortunately has a lot of competition. If you do a search on Google, you'll find it returns over 1 million results for that phrase. While this type of phrase may gain you a lot of traffic, achieving a top ranking may prove difficult and time-consuming.

In addition, you will normally find visitors who search on very broad keyword categories purchasing less often than someone who knows exactly what they want. A good example of such a niche phrase would be "custom baseball hats." The benefit of "custom baseball hats" is that it's both a popular search phrase and it only has about 2000 pages on Google competing against it. That's much less competitive than the 1 million results returned for "mens clothing."

WordTracker calls the popularity and competition ratio the "KEI" or Keyword Effectiveness Index. The higher the KEI, the more effective the keyword will be for you. Therefore, targeting relatively popular niche keywords has the following four advantages:

   a) Niche keywords still produce a nice flow of traffic if you're careful to pick ones that still have good popularity.

   b) Niche keywords will significantly increase your chance of success. Achieving a top ranking will be much easier with a niche keyword phrase versus a very broad, highly popular phrase. No top ranking can be guaranteed in an organic search engine like Google. There are simply too many variables. Therefore, you'll greatly increase your chances of success by choosing less competitive keyword phrases. Work smarter, not harder as I like to say.

   c) Niche keywords will save you time. While you could use various tools and research to achieve a top ranking for "mens clothing," the time required to do so may not be worthwhile. Let your competitor waste their efforts on the ultra-competitive phrases.

In the same amount of time they spend trying to achieve a single top ranking for your industry's most popular phrase, you could achieve top rankings on twenty other phrases.

   d) Niche keywords yield more sales per visitor. That's because these keywords are more targeted. Therefore, these prospects have a better idea of what they want. If they find it on your site at the right price, then your chances for a sale are much greater.

   3) Brainstorm for keywords in your category

There are many ways to brainstorm new keyword phrases. You can examine the content and the meta tags on your competition's Web site to see what phrases they consider important. While this is a good place to start looking for ideas, there's no guarantee they are targeting the best keywords.

You must check these keywords against the corresponding popularity and competition factors. You could also consult with your thesaurus for synonyms and related phrases and correlate these to popularity and competition.

Fortunately, WordTracker will do this for you within seconds. Simply type in the word "clothing" and it will return dozens of the most popular keywords, with the ability to drill down to hundreds more. In fact, the phrases you find here may trigger many new ideas to expand or grow your company's business into areas you had not previously considered.

   4) Choose only relevant keywords

Just because a keyword is popular with a low competition factor, doesn't mean you should target that keyword or phrase. You may be tempted to optimize for phrases that are only loosely related to your site's content -- but DON'T.

The phrases you target must be relevant to what you have to sell. It must also be applicable to what you have to offer on the specific Web page you are optimizing. How many times have you searched Google, landed on a page, and then backed out within 5 seconds of arriving? That page had a top ranking, but it did not have what you were looking for.

Perhaps the Web site did have what you wanted, but the product resided elsewhere on the site. Unfortunately, your visitor may never know this. If you target a keyword or phrase, then the page they land on must offer the products, services or content that they expect, or you'll be wasting your time and your visitor's time. At the very least, the page should offer direct links to the potential products and services they may expect to find there.

How do you know what people are looking for on your pages? Simply check your Top Search Phrases report in WebTrends for a list of the keywords people searched on to find each page of your site. You may be surprised to learn that pages are ranking well on phrases that you had never considered.

You can also see which keywords and phrases are driving the highest conversion and revenue, to ensure you maximize the return from your SEO effort. Once you identify these pages and search phrases, make sure you are giving the visitor exactly what they expect to find based on the phrases used to find the page.

   5) Understand that keywords can have multiple meanings

If you have a travel business, then your first thought might be to target the word travel. However, if someone is searching on just plain old "travel" are they:

• Helping their child with a paper on some aspect of "travel?"
• Looking for the "travel channel?"
• Looking to plan a vacation cruise?
• Preparing to take a business trip?
• Day dreaming about time travel?
• Looking for driving directions for their travel across the country?
• Looking for a travel club such as AAA?
• Looking for the perfect backpack or hiking supplies for a travel expedition?

If you own a travel agency that specializes in vacation cruises and optimized your site for the single keyword "travel," only a limited number of the people identified in the example above would be qualified prospects. This of course assumes that travel was not too competitive to begin with.

While a top ranking on travel would yield a great deal of visitors to your site, many of them would select the "Back" button in their browsers, turn around and effectively walk out of your store! That's not the outcome you're looking for.

When you select more targeted keyword phrases such as "Alaskan Cruise," there is a much higher likelihood that you have focused in on exactly the right audience. It's the difference between attracting actual buyers versus tire kickers.

Doing a quick search in WordTracker is a great way to get a feel for all the keyword variations that your audience may be searching on. You'll also discover which are the most popular, and least competitive. This is not only invaluable in regard to search engine marketing, but for your marketing efforts in general. If you haven't tried WordTracker yet, simply download the free trial of WebPosition and click on the WordTracker Keywords icon.

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4) "Tell Us What You Think!"

Dear friend, I would love to hear what you think of this issue of The Internet Marketing Profits^™ newsletter. And of course, if you have any suggestions for upcoming issues that you'd like to share with me, please send those, too -- just email me right away! And don't forget to check out the previous issues at the Internet Marketing Profits Newsletter Archive.

Warmest Regards,

Valeriu S. Popescu, Editor and Publisher
The Internet Marketing Profits^™ Newsletter

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