| July, 2005 -- Issue 56 Valeriu S. Popescu, Editor and Publisher The Internet Marketing Profits Center, Inc. Past issues available on newsletter archive ISSN: 1583-4180 phone: +40-232-477900 fax: 1-925-666-2853 email to the editor anytime at: Marketing Online Since 2000 |
![]() |
|
This issue includes: 1) "Tactics to Use To Skyrocket Your Internet Profits With Niche Marketing!"2) "Find a Need and Fill It."3) "Classified Ads."4) "Tell Us What You Think!"
Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. It is easy to find solid resources on the Internet that can teach you how to make money with niche marketing. Niche marketing online is a distinct segment of Internet marketing and is the quickest way to get maximum exposure if you know how to leverage the search engines to draw attention to your niche web site. There's many things to learn to be successful and profit from niche marketing and your USP (Unique Selling Proposition) will dictate exactly how to plan your attack to successfully market to customers in your niche. If you plan to use niche marketing to draw visitors to your web site, here's a few tactics that you can use to make money: Niche Marketing Tactic #1: "Research" Fully utilize all of the research mechanisms that you can find in order to make sure that you truly understand your niche and all of its nuances. This requires understanding what tools are best to use so you can understand what your target niche market does day to day, where they spend their time online, and what makes them tick from a personal and business perspective. Niche Market Research (http://www.nichemarketresearch.com/) offers free reports and articles to help you make the most of your research time. Niche Marketing Tactic #2: "Define your paying niche" Clearly define who will make up your niche market and make sure that the people in that niche market are willing to pay for the solution that you provide to their problems. A niche is a clear subset of a larger category. An example of what a niche market is not: "People who want to learn how to shoot better scores in golf." In this example, there are far too many people within the main category (golf) to make this a true niche. Virtually everyone who plays golf will want to play better and shoot better scores so this wouldn't qualify as a niche, much less a category worth pursuing. An example of a niche market: "Women who play golf who want to learn how to drive the ball longer and straighter." This would be a niche because it clearly defines and segments who you'll cater to and why they would need your service. After clearly defining your niche market, you should make sure that they are willing to pay for your services. The easiest way to determine this in the online world (other than using common sense) is to find web sites that may be close to, or even in your niche, and see if those web sites charge a fee for their services. In addition, you should look to see if there is a reasonable level of competition between those web sites. If you see more than a few sites listed on a SERP (Search Engine Result Page) that cater to female golfers for a fee, chances are the people who are your target customer will pay for your services for solving their problem -- women who can't consistently hit long straight drives in golf. Niche Marketing Strategy #3: "Choosing keywords and domain names" Research and choose your keywords carefully so you can acquire the best domain name for your site. Niche marketing most often includes maximizing the way search engines work to make sure that your web site gets listed on the first page of the SERP's from your chosen keywords. Your domain name contributes to getting those first page results. Go to Digitalpoint's keyword suggestion tool http://www.digitalpoint.com/tools/suggestion/ and type in keywords that you feel people would use to find the product or service that you offer within your niche. Look at the number of searches performed per day for those keywords and review the other keywords listed. Type the keyword phrase that you think best suits your USP's target customer into Google and assess whether or not you can reasonably compete with the sites that are listed on page 1 of the SERPs. Can you get a page 1 ranking knowing that you'll have to compete with the sites already listed? Repeat the process until you have decided what your main keywords will be for your product or service within your niche. Those keywords should be in your domain name and preferably, they should be your entire domain name. Example: if you've concluded that 'blue widgets' best suits your USP and you feel that you can compete for page 1 listings on the SERPs with the sites that come up on page 1 for the keyword 'blue widgets', then a good domain name for your niche marketing site would be 'bluewidgets.com'. Niche Marketing Tactic #4: "Posting keyword rich articles or reports throughout the web" Niche marketing doesn't differ from any other online search engine marketing, posting relevant content is the best way (bar none) to get the right type of traffic to your niche site. Writing keyword rich articles or reports and posting them to high traf.fic web sites is a great way to make sure that you get maximum exposure within your niche market. People will use your keywords to search for information about the topic that they have interest in, and they will come across your web site on the search engines results. Niche marketing caters to a distinct and select group of people who need what you have to offer. If you define your niche properly and make sure that your ability to solve their problem is something that they will pay for, you will have established a "money maker". Utilize the search engines to make it easy for your niche market to find your service or product. Niche marketing is the easiest way to be successful on the Internet if you do the proper research.
In the world I operate in, time, plans and schedules don't always rank at the highest place of importance to creative thinking and ideas that you're working through or struggling with or are you're fixated on. Case in point... last weekend. Something caught my attention. And I became oblivious to the world. After a long weekend at the office, I got fixated on a seemingly simple phrase that is the underpinning of virtually all great business and career achievement. But I realized through a fluke, that it also is the underpinning of all great relationships achieved. It is one that is so obvious as to be almost overlooked in its implication by every one of us in our business, career or personal lives. What in the world am I talking about? Let me try to explain. A foundational adage of business creation building is to "find a need and fill it". It's a simple concept that turns into more complex one as it relates to today's super competitive, pathetic, ambivalent, over educated, consumer-oriented environment. For instance, I was reading an article in a business publication where that phrase was a throwaway statement by some prominent business owner and it stopped in my tracks. I started thinking: "Wow, every thing in life is really about filling needs, but NOT about needs that are necessarily recognized or acknowledged by the other side, by the marketplace, your potential lover, children, family." "But rather needs that YOU ALONE are able to recognize, identify, articulate, define or express." I have long been an advocate through one of the very proprietary philosophies that I teach called Strategy of Preeminence. It is a philosophically different strategy I encourage when you're conducting in your business every day. One of its underpinnings is that the key to all meaningful connections with other people in business or personal life starts with your ability to realize that life rewards you for solving problems -- the bigger the better. The bigger the problem you solve… the bigger the reward. But there's something I realized at a young age: Life rewards you in proportion to your ability to understand, Now tie that together with this concept of finding a need and filling it. If you look at your life, not just on a business basis with what I do by day, but this forum affords me advocate and wax poetic on all kinds of ideological caudation that intrigued me. If you look at any aspect of your life and you look at where you are very successful, look at where your not achieving your objectives, look at your where you are frustrated or even depressed you can tie almost all of that back to the same two interrelated premises. First, what is the problem? You can either have consciously or subconsciously, knowingly or unknowingly, solve so well that you're in like flint, meaning if yours is a successful business, you are successful because you are their only viable solution. Or to your loved ones, you are the greatest achiever, provider, lover, friend, companion. But let me ask you a provocative question: What problem are you not solving? Or what needs are you not really filling? And again, it is a pretty interesting and complicated and broadly encompassing thing because it affects every aspect of your life. Now why am I so fixated with this? I have been looking at my life for many different paradigms, planes and perspectives. At 56, I have been around and I'm experienced many situations, relationships, accomplishments and achievements for myself personal life and business life. There's a lot of history, baggage and experience to reflect upon. And I have been excessively, not fixated, but intrigued for the last five days with this realization that no matter what area of my life I want better, the first thing I'm going to do is figure out what are the needs that need to be filled or the problems other side I'm trying to solve. And when you realize that most people don't even understand or identify what the problem is you realize THIS is a great opportunity, not a problem. You thought I was going to say problem, didn't you? But it's not because nobody else out there has probably converted their time and effort thinking about this, as I have this weekend. No one else has probably tried to hammer you over the head with the realization and awareness of it. Nobody you compete against and you compete in many different ways. --> If you are a business owner, a professional, a business owner or entrepreneur you are competing for prospective buyers, customers, clients, patients. --> If you are an employee you're competing for your employer's attention, regard, approval and economic reward. --> If you are a man or a woman, unless you are an island, you are competing for affection or connection -- whether it be romantic, whether it be love, sex… or whether it be fraternal, friendship, or collaboration. --> If you are a parent you are competing for the respect, the love, the acceptance and embrace both physically meaning they connect with you or figuratively meaning they accept and respect your ideas, your directives. All of this starts and ends with the concept that blinded me from identifying a very real problem… Now, what I would like to do today is throw down a gauntlet to you. I would like to challenge you for the next seven days to look at every element of your life, business, career, personal... you name it, physical, sexual, I don't care, and then start asking yourself: "What is the real need or the problem that I have either been able to masterfully solve?" So that you're clear on what makes you so successful, good, fulfilling, satisfying, or impressive. Or let's identify a problem you have not fully recognized so that you can get better and clearer on trying to solve it for the other side. And what is the other side? Because sometimes we are not clear about this. I believe that success in life is foundationally or basically a function of your ability to connect with others. And as I said, I don't care if you are a loner. I don't care if you don't want to have a meaningful significant relationship with the opposite sex or the same sex. I don't care if you are self-centered, self-destructive, egomaniacal person for whom the world revolves around you. If you want to achieve your objective in monetary terms, in business success terms, in moving, in achieving greatness any category of your life the only way you can ever expect it to occur and endure is through the efforts of others. You have to bring other people to bear. That is the concept of leverage, you can leverage other people long term. Figure out what they need and give it to them. Identify and define the problem or need they want filled or achieved, then take action. It is that simple as that. And sometimes, as hard as that. But others will tell you it is worth it in all sorts of ways you can not yet imagine. I'm going to develop this theme a lot deeper in some of my future blog entries because I'm just so fascinated and intrigued with it myself that I'm just sort of getting my hands around it. This is not static subject. It is a very slippery slope of philosophical thinking that I want to get clarity on. And the moment I have something clear or tangible, you will be the first to know. That is my either profound thought of the day. And when I have another one, I will share it with you. By the way, one of the things that I like about this Blog format that is not an option I have in my other communications is that nowhere else I have to be great. I have to be super human. I have to be master of the universe. I have to have all the answers. I have to have no weaknesses. In this Blog format, I can tell you my hopes... my dreams... my challenges... and my issues that hopefully solicit your input. I'd love your thinking. I'd love your more reflective thought. I don't expect you to love or agree or comprehend everything I say. Just like I probably wouldn't necessarily agree with you. All I ask is that you respect what I'm trying to do and why I'm trying to do it. And that you make any valuable, meaningful and well intended contribution of perspective ideas and comments you like. This is the communication I'm trying to have. This s a fluid two-way communication, so really this is probably the best and the most real and genuine chance that I'll have to connect with you… and I hope that you will take the opportunity of reciprocating and try to connect in the future or right now.
--> Learn how to make $100,000+ per year... by watching TV! --> 8-Steps You Must Take To Succeed With Affiliate Programs On The Net. --> OptiSpider - Site Linking Analyzer!
Dear friend, I would love to hear what you think of this issue of The Internet Marketing Profits™ newsletter. And of course, if you have any suggestions for upcoming issues that you'd like to share with me, please send those, too -- just email me right away! And don't forget to check out the previous issues at the Internet Marketing Profits Newsletter Archive. "Stay Hungry. Stay Foolish." Valeriu S. Popescu, Editor and Publisher ^ back to the top of the Internet Marketing Profits Newsletter, issue 56 DID YOU LIKE THIS ISSUE? Please forward it to your friends, co-workers, colleagues and anyone else that you think would like it. Thank you for your continued support! DISCLAIMER: I urge you to exercise due diligence in responding to any advertisement or article posted here or in any other future issue. I do not give business or professional advice in this newsletter and therefore cannot be held responsible for results you get from responding to ads or articles in this newsletter. I urge you to exercise due diligence in all of your online dealings. |