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| January 2006 -- Issue 62 Valeriu S. Popescu, Editor and Publisher The Internet Marketing Profits Center, Inc. Past issues available on newsletter archive ISSN: 1583-4180 phone: +40-232-477900 fax: 1-925-666-2853 email to the editor anytime at:  Marketing Online Since 2000 |
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This issue includes: 1) "5-Steps Guideline To Use A Video Marketing Strategy and Turn All Your Skeptical Visitors Into Lifetime Paying Customers!"2) "Turn Click-Thrus Into Profits With Video Marketing."3) "Classified Ads."4) "Tell Us What You Think!"
"... with a digital camcorder and some basic software, you can transform your web site into the Home Shopping Network, and with distribution tools like Video.Google.com and video Podcasting on Apple's iTunes, you can broadcast to the masses just like CNN. Several major changes in 2005 set the stage for full-motion video online.
"Video specifically, whether amateur video or mobile video, is where the growth is headed. Of particular interest are mobile blogs with pictures and video, which are already popular in Asia and Europe, and becoming popular with early adopter segments in the U.S. The popular consumer blogging sites already provide mobile posting options for text, audio and pictures, with video rolling out very soon . This is creating the framework for explosive growth in usage of these tools. Of course, the video aspect rides on the coattails of the U.S. carriers making 3G phones the standard during 2006. New marketing opportunities are soon to follow.
"With the May 2006 TV upfront, we're going to see a shift of the media mix from television to interactive. Back in 2002 we had two percent [of budgets]. In 2005, I think we can
honestly say we have five percent. I think we're going to see it bump up to eight percent. There's going to be a major shift. We're going to see a lot of video assets move online. We're
doing a lot with original video, and that's going to increase.
"Video streaming is finally becoming a realistic option for businesses and as a result the market in Western Europe is forecast to grow almost tenfold in the next five years. Video streaming provides instantaneous corporate communication in a very engaging and emotionally forceful manner. Holly molly... here's the future of internet marketing! The real success story in these days appears to be the phenomenon of video marketing. Video is an absolute MUST have tool from now one for every serious online business. But adding a video presentation to your web site can be sometime a daunting task. Do not desperate, help is at hand. There's a new 5-steps video marketing guideline posted on the Internet Marketing Profits Center web site. Even more, I devoted to this subject an entire section. I will add more information on a monthly basis. Before we start the video marketing endeavor, you have to understand why do you need a video presentation on your web pages. The truth is simple: a text web page (with or without a picture) is like a silent movie! A video presentation will arouse curiosity, grabs attention, brings your product or service to life, and is certainly a natural way to motivate purchasing. Video it has the "Wow!" factor. The next step is to discover the most common video formats available right now. No matter what you'll do with your video footage, there are 6 basic formats: Windows Media, AVI, RealVideo, Quicktime, MPEG (in particular MPEG-4), Shockwave (Flash). Detailed explanations of each other are posted on the video formats explained page. Once you face with these new information, it's time to understood the video streaming process. Here's where most people get stuck! Video streaming allows the final user (your web site visitors!) to begin viewing your video movie stored on our server, without first downloading the entire file. After a short period of initializing and buffering, the file will begin to "stream" -- or play -- in real time. This is also called "real-time streaming". But if you want to stream a video footage, you need first to compress the video file. In order to understand video compression, you first need to become familiar with "codecs" and how they work. Codec stands for compression/decompression, and it's the piece of software you use to compress very large video files into much smaller files that can be used for online presentations. Normally, you will choose a codec according to the video format you are using. Once you've finished editing your video using specific video tools software, you save and export the edited video clip to your desktop and prepare it to upload to your server. The idea with streaming video is to produce the highest quality video that streams with minimal or no interruptions and a quick download. The final step is to embed your video into your web page using special HTML video tags, depending on the video format you choose to use. And that's it -- you have a video presentation on your site. Lastly, don't forget to bring as many visitors you can to your new video presentation web page. Your video will keeps your visitors at your site and gives them that extra incentive to click on the "Order Now" button... and boots your internet profits to the stratosphere!
I read a very troubling statistic the other day. It said that the closing ratio for online selling was only 1.75%! When you combine that fact with the knowledge that 67% of shopping carts are abandoned, we have a very bleak picture of the world of e-tailing. How can we improve upon these statistics and increase our internet profits? The folks who run Future Now (http://www.futurenowinc.com), a consulting firm which specializes in helping web retailers sell, say that marketing, while absolutely essential to the success of a web site, is not enough. Marketing only brings the customer to the point where they might buy. Then, you have to SELL! I'm not going to rehash everything that you know about building a viable and customer oriented web site (you can find that information in any credible online newsletter). I am going to tell you how to use video marketing strategies to enhance your visitor's web site experience and help him/her to make that crucial buying decision. Remember, people make purchasing decisions based on emotion even after they've done rational research! Let's explore some possibilities.
People really do listen to other people's opinions and relate to their experiences! Instead of printing customer testimonials, why not ask people to send them to you via audiotape or on a video? If people are hesitant about creating their testimonial, go see some of your local customers in person armed with your own recording equipment. After making them feel comfortable, ask them to tell you why they like your product and how it helped them. Encourage them to speak in their own words. They'll be flattered that you asked, and their satisfactory experience with your product will be a powerful incentive for others.
Almost all of us have a "Frequently Asked Questions" page on our web sites. Does anybody read them? Take a look at some of the questions that you receive from potential customers (I'm willing to bet that over half of them are probably answered on your FAQ page). Have your FAQ page done with audio and video! Ask a friend or employee to act as the customer by asking the questions. Have the other person answer the questions and refer your visitor to the pertinent page on the site that goes into the answer in depth. Hearing these questions and answers, instead of just reading them, gives your customer a sense of empowerment and adds to the trust that you're trying to create.
Instead of just talking about the features and benefits, let's see someone ACTUALLY USING THE PRODUCT! Selling cooking knives? Let's have someone slicing a tomato or chopping an onion. Selling giftware? Let's see someone arranging flowers in that beautiful cut glass vase. Selling an electric drill? Let's see someone using that drill to perform a task. Selling a cookbook? Let's look at someone preparing an actual recipe. Selling home decorating equipment? Let's watch someone painting a wall or putting up wallpaper using that equipment. Use your imagination! Ask yourself, "why are those late-night infomercials so entertaining and successful?"
So many printed instruction sheets and manuals are difficult to read and often have confusing pictures. Use a video presentation to simplify the assembly process and address common user errors. Have a real customer help you if possible. Talk about some of the mistakes people have made during assembly and how to avoid them. This is also your chance to discuss any issues that are critical to product performance and safety. Keep building customer trust in you, your company, and your product.
Make your product warranty and your company's promise of satisfaction personal. Use video streaming to deliver this powerful message. Share your name and E-mail address with them. Give them your company's "Personal Satisfaction Hotline" number. Tell them how to reach you via snail mail. Make people confident that they are doing business with a company that cares about its product and how it performs. Video streaming is a natural way to motivate purchasing. It can be integrated into your website as a means to help people get over that "hump" when they haven't been able to see or touch a product. Use it to calm customers' nerves, build their trust in your company, and to keep their excitement about your product alive. A "born" salesman knows how to listen, observe, and focus in on a potential customer's desires. In the absence of that, businesses on the Web must use the technological tools available to replicate that human experience. Video streaming is one of those tools. By using it creatively, with the customers' needs and wants as your primary focus, you'll see those click-thrus turn into profits.
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Dear friend, I would love to hear what you think of this issue of The Internet Marketing Profits™ newsletter. And of course, if you have any suggestions for upcoming issues that you'd like to share with me, please send those, too -- just email me right away! And don't forget to check out the previous issues at the Internet Marketing Profits Newsletter Archive. "Stay Hungry. Stay Foolish." Valeriu S. Popescu, Editor and Publisher ^ back to the top of the Internet Marketing Profits Newsletter, issue 62 DID YOU LIKE THIS ISSUE? Please forward it to your friends, co-workers, colleagues and anyone else that you think would like it. Thank you for your continued support! DISCLAIMER: I urge you to exercise due diligence in responding to any advertisement or article posted here or in any other future issue. I do not give business or professional advice in this newsletter and therefore cannot be held responsible for results you get from responding to ads or articles in this newsletter. I urge you to exercise due diligence in all of your online dealings.
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2006 will be the year of video. Video specifically, whether amateur video or mobile video, is where the growth is headed. Video streaming is finally becoming a realistic option for businesses. There's so much demand for in-stream advertising. We've got to put good content out there, and get people viewing that content -- for higher internet profits rates. Video become an absolute MUST have tool for every serious online business. But adding a video presentation to your web site can be sometime a daunting task.
The door is now WIDE OPEN for people to download video blogs (called vblogs or vlogs for short) and watch them on their PSP's, cell phones, PDA's, laptops and especially their video IPODS. For the first time ever, video blogging, A to Z, turnkey is made simple.Brain dead simple...
Ronni Rhodes is is the owner of 