1) "Eyetracking Study Show You the Path to Real Streaming Video Profits!"

2) "Viral Videos Now Prime-Time TV."

3) "Classified Ads."

4) "Tell Us What You Think!"

Would you like to learn more about video streaming? What about some video creation secrets? Hhmmmm... I can feel you sniffing!

Today I will capture your attention with something very important: five case studies to work on. But first let me quote the essence of today issue straight from a highly-trusted source. It's about Jakob Nielsen's Alertbox made available on December 5, 2005.

Eyetracking Study of Streaming Video

Jakob Nielsen perform a study of what they called "eyetracking". It's a preliminary study about how online users behave while watching video clips that are posted on web sites.

Below it's a "heatmap" of fixations -- where the users' eyes rested -- during watching an online video. Red indicates the most-watched areas, while blue indicates the least.

According to Jakob Nielsen, the analyzed segment was excerpted from a video that was four minutes long and contained different camera positions, including a split-screen layout that let viewers simultaneously see the studio anchor and the interviewee in the field.

"In our 24-second segment, the interviewee's face also attracted much attention. That's not surprising: we've long known that faces are attractors. Also expected were the eye fixations over the caption, which shows the man's name and affiliation.

It's more interesting to notice how much attention was diverted elsewhere in the image, including the road sign behind the interviewee. There's even a brief glance at an object over his shoulder that looks like a trash can.

Most interesting of all is the tremendous attention spent outside the video itself on things such as alternative headlines and video controls.

The eyetracking data clearly show that a talking head is boring, even for 24 seconds. On the Web, 24 seconds is a long time -- too long for users to keep their attention on something monotonous.

Finally, recognize that web users are easily distracted, and keep distracting elements out of the frame of your shots. If there's a road sign in the video, for example, users will try to read it and will thus miss some of the main content."

Are these useful information? Of course, but not enough yet. What about the eyetracking "scene"? Where users eyes goes first? What is the chronological succession of the scene? Don't despair, you can view the whole movie of how a user watch the video segment shown above. In this recording replay, the moving blue dot indicates where the user is looking.

Click here to download the full eyetracking clip -- 24 seconds video, 326 KB of Windows Media file packed in .ZIP format.

(Valeriu's Note: due to the layout of my newsletter, below screen captures are reduced as size.)

Case Study #1: StephenLive.com

Stephen Pierce uses video in order to educate users. He provides valuable information on different subjects regarding the internet marketing area. As you can see from the picture, he uses a customizable video studio.

On the left panel he insert the video stuff, on the right hand size is the advertising area for his own product('s). By far this is cleaver, very cleaver! What I really don't like is the size of the video movie. I do not suspect Stephen as a cheap person when it comes to paying for bandwidth usage. So what's the catch here?

Well, I believe it's about "magic". The idea is to use a little bit of 'subliminal message' (see the light sign of "$" floating around the studio.... pretty cool, right?) in order to drive users attention and to click on the link from the right hand side.

The video movie has a small size, the right panel is bigger... do you see how Pierce put a pressure on his users to determine them to perform the action he wants? From small things mama, big things comin' out!

Case Study #2: InfomercialToolKit.com

This new video case study belong to Mike Koenigs and Rocket Helstrom. I have to admit, it's one of my favorites. The perfect size, background, quality of the image and information makes me to be thrilled regarding the future of video marketing.

Mike and Rocket, creators of the "Internet Infomercial Toolkit", came up with a different approach. Their main goal is to keep their in-house mailing list up-to-date with the latest information about internet video and/or recent marketing tips. And the easiest way to accomplish such a task is through well written, informative articles.

That's why they decided to create a 'news digest', which is actually a weekly semi-video newsletter. Once you go to the digest page, you have two choices: you can watch a short video or simply read the whole text from the web page. Practicaly, you get the same thing.

Either way, on the final stage you get what you're looking for: links to the full (article) stories! Wonderful, don't you think?

Case Study #3: MarketingMakeoverGenerator.com

This is a relatively new online video marketing service developed by Rick Raddatz, Alex Mandossian, and Armand Morin. Using it, you can create unlimited videos to place on your web pages. You can see it in action on the "Top Sponsor" section of this issue.

Notice the strongest part of this service: you can focus users eyes to watch entirely to your face! Even more, the video streaming player it has a simple and very effective design so users CANNOT spread their attention anywhere else.

The background is changeable depending on your own preferences, but in this case I suggest to keep it as simple as you can (one colour would be perfect -- white, green, or dark blue).

Marketing Makeover Generator (MMG) is a truly unique brand new online service that puts the power of list building, prospecting and cash-paying customers at your fingertips. That's because MMG include 7 different sections you can use (including video) -- like professionally templates, split-test capabilities, unlimited autoresponder, exit surveys, and much more.

Case Study #4: WebsiteVideoSecrets.com

This is a "real" video online. If you push the "PLAY" button, you will watch a presentation made by Jim Edwards and Mike Stewart for their newly "Website Video Secrets" product. I have to admit, this video it doesn't have the best quality -- but hey!... who's 100% perfect?

This short video movie have one purpose in mind: to arouse your curiosity and get you straight to the sales letter of "Website Video Secrets". It is a combination of old records mixed with static images. I must say, it's a classic advertising video.

Like Jim and Mike said about making online videos: "DON'T get caught up in the HOW to do it (we'll show you exactly, step-by-step how to do it)... get caught up in thinking 'What can I do to create a response in my target audience?' (That's the key question you should always ask yourself when using these techniques)."

Will you click the "PLAY" button? Let me knew about your experience... just email your thoughts after watching this video, OK?

Case Study #5: MyWeddingFavors.tv

I save the best for last. I won't spoil the surprise... just go and visit this web site made by Brad Fallon. MyWeddingFavors.tv is made exactly like a TV program that allow you to stop it, pause, or jump to the exact items you were interested in.

The world of merchandising physical products will never be the same, the video revolution begun... This is history and we're living it right now!

Bottom line:

Despite of what most of the people think, there will still be a huge demand for text and picture web pages. But, for certain categories like physical products, video will have the effect of a marketing twister.

A marketing video is an effective tool to increase profits for your business and should be a strong candidate for your marketing dollars. Use streaming video the right way, and it will be a base runner for making your business web site stand out in a very crowded field.

But do it wisely...

I flipped on VH1 yesterday and sat enthralled as a rap artist with colorful language skills hosted "Web Junk 20" where they played 20 videos plucked from the web & played them on cable TV.

Last night I saw that Bravo Channel now airs a show called "Outrageous and Contagious Viral Videos" in the afternoon and evening.

The show features videos found online, focusing on funny, creative and "blooper" style content (though they skipped the foul-mouthed rap star).

Though most of the viral videos currently getting air time on TV get ooh's, aah's and laughter, the fact that "viral videos" are now a part of everyday reality has serious business implications.

For those of you without a teenager or that one "special" friend who always sends the latest joke or video every time you open your in-box, let me bring you up to speed.

A "viral video" is a video played from a web page or as a file on your computer. It goes "viral" because one person sees it and passes it on to more people, who in turn pass it on to their contacts (like a cold virus).

This social interaction is the gas in the video's tank to help it drive around the web, sometimes getting millions of views all over the world.

Now, once we get beyond the "jackass" stunts, bloopers, and giggles, the principles that drive viral videos can help generate serious traffic to business websites.

These videos go viral in a general market because they play to interests and emotions we all share, including: laughter, horror, lust, and sadness. In the absence of any other common factors, we, as humans, all love to laugh, etc.

In business, we've learned that niche markets make it much easier to sell a product or service because we can group people based on profession, physical characteristics, and interests.

For example, a dental supply salesman knows to target dentists and hygienists, and would not bother calling on a craft store.

On the web, a dog trainer knows they should target dog lovers, and if they're really smart, they target owners of a specific breed of dog.

Anyone who sells anything to anyone online can harness the power of viral videos to get traffic to their website simply by targeting their videos at a specific audience and appealing to the same emotions that encourage people to pass along other viral videos.

Humor

Put a smile on people's faces, make them laugh, give them a moment's break from a hectic day and they'll love you for it (and want to share it with their friends).

Who says you can't make a "how to" video for your customers wearing a chicken suit!

Short and Sweet

The best videos that keep people's attention last under 6 minutes. When starting out, try to keep your videos under 2 minutes, especially if they contain mostly "commercial" content.

"Ask To Pass"

Sometimes a simple sentence of "Hey, if you like this video, feel free to pass it along to a friend" at the end of your video will start the viral effect rolling.

Go Where The Viewers Go

Once you've distributed your video to your existing customers and asked them to share it, put your videos out where new people can see them.

Start with http://Video.Google.com, iFilm.com, and YouTube.com and then keep your eyes open for new places to post your videos to attract new viewers.

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4) "Tell Us What You Think!"

Dear friend, I would love to hear what you think of this issue of The Internet Marketing Profits^™ newsletter. And of course, if you have any suggestions for upcoming issues that you'd like to share with me, please send those, too -- just email me right away! And don't forget to check out the previous issues at the Internet Marketing Profits Newsletter Archive.

"Stay Hungry. Stay Foolish."

Valeriu S. Popescu, Editor and Publisher
The Internet Marketing Profits^™ Newsletter

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DISCLAIMER: I urge you to exercise due diligence in responding to any advertisement or article posted here or in any other future issue. I do not give business or professional advice in this newsletter and therefore cannot be held responsible for results you get from responding to ads or articles in this newsletter. I urge you to exercise due diligence in all of your online dealings.