Search Engine Positioning, Optimization, Submission, Ranking Tools

   1) Keyword Research -- know what you want to be found for. You should know the top two or three terms that are most important to your web site. Nothing is more disappointing than taking the time to achieve top rankings for wrong keywords and then seeing no increase in traffic from all your efforts. Get a professional help from WordTracker, the most effective keywords and key phrases researche web-based service.

   2) Optimization -- create search engines friendly web pages which rely on: frequency of the keywords on the page, total words on the page, weight of the keywords on the page, area or location of the keywords on the page, prominence, proximity, off-page criteria... and the list could go one. Use Web Position to help you with your optimization efforts and helps remind you of all those things you ought to try to do every time you optimize a page.

   3) Link Popularity -- build relevant links through your web site. Link exchange with other related and non-competitive sites, and be sure to interlink your pages. Develop your inbound link popularity the old fashioned way, one link at a time. Run the Optilink software to determine who is linking to you, what those links are saying about you, and contact the sites with the "bad" links (un-relevant links which turn down your highly positions) and get them fixed so they'll work for you and not against you. Check you internal site linking structure with the amazing OptiSpider software, a very special "on-site" linking analyzer.

   4) Submission -- proper submission to the major directories and engines is critical. Some search engines prominently display directory listings for many popular searches; some of the other major engines also list directory results prominently, or at least emphasize them in various ways. According to this, submit your web site to more than 85+ major regional search engines and directories using WebPosition Submitter, an advanced "slow submit" technology that precisely emulates manual submissions.

   5) Reporting -- you need an easy way to report your rankings for each keyword and engine you're targeting, and to track the number of visitors to your web site, along with where they came from. WebPosition Reporter helps you manage and automate both these essential tasks - nine different management reports provide more valuable information than any other product available on the market at this time.

   6) Self-Improvement -- if you want to succeed with search engines, you have to constantly learning the secrets in your business, practicing what you learn by learning from others, testing every new move you take by using technology to automate as many processes as possible. Follow the advices from Stephen Mahaney's Unfair Advantage to Winning the Search Engine Wars, and your chance of succeeding in this business will be much larger.

Lastly, don't forget to use these free search engine optimization seo tools to check your link popularity, Google PageRank, or simply analize your website structure or keyword density.