Posts made in April, 2005

Email Deliverability Tips

Posted on Apr 8, 2005 in Email Marketing

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Here are a few email deliverability tips… Permission Confirming that the people who ask for your information have actually requested to be...

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20 Ways To Grow Your Subscriber List

Posted on Apr 7, 2005 in Email Marketing

In this post I’m going to show you a few really cool lessons I’ve learned while building my subscriber list… a level that I think it genuinely attainable by any business. 1. Give subscribe instructions in your resource box (used to end articles). Give a brief 1 or 2 line description of the benefits of subscribing to your ezine. Give specific subscribe url or email addresses. Give both...

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7 Practical Tactics to Turn Your Blog Into a Sales Machine

Posted on Apr 5, 2005 in Blog Strategies

SUMMARY of blog sales machine story: Call us cynics. Blogs may be hip and trendy, but they don’t do diddly-squat for most people’s businesses. After four years of research, MarketingSherpa reporters estimate only .03% of the 34.5 million existing blogs are driving sales or prospective customers to their bloggers. (That’s less than 1,000 that we’ve been able to find.) Want your blog...

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The 3 Rules To Keeping Your Internet Business Alive

Posted on Apr 5, 2005 in Internet Profits Tips

If you’re starting or have just started, an Internet business then you’re probably full of hope and confident that it’ll succeed. After all, you have a solid business plan, right? But so did other companies who’ve recently taken a turn for the worse. I’m not trying to scare you, but I want to highlight the history behind some of the failures and, more importantly, give you a...

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Give Away Gross For Increased Profits

Posted on Apr 4, 2005 in Internet Profits Tips

Suppose you produce a super widget that sells for $50.00. If Charlie comes along and says, “Hey, I can sell the heck out of these. How’s $20 bucks a sale sound? Wanna deal?” If you have a successful business, chances are you will say, “Sure thing.” Smaller businesses or those lacking marketing experience may answer with, “Why should I give away 40%?” Such people...

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Use Scarcity To Sell, Not Scare

Posted on Apr 3, 2005 in Affiliate Marketing

  Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it’s a proven fact that scarcity sells. It’s the age ol’ law of supply and demand. The less the supply, the greater the demand, as people don’t know how much they want something until it’s about to be taken away from them. As...

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