Ad Dimension and Internet Profits Connectivity
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Nielsen NetRatings, Inc. provides the industry’s global standard for Internet and digital media measurement and analysis, offering technology-driven Internet information solutions for media, advertising, ecommerce and financial companies which enable customers to make informed decisions regarding their Internet strategies.
They publish weekly and monthly information about different stuff, including but not limited to ad sized used on the Net, site genres where ads are placed and Internet global average usage.
Here are some interesting data about ad formats. If you don't think there is a connection between ad formats and your internet profits, take a closer look at this article and think again.
TOP SITE GENRES: this shows the top 10 site genres where ads were placed between Jan 2-Jan 8, 2006.
MOST POPULAR AD SIZES: measured by the number of creative elements.
Global Internet Index: Average Usage
Month of November 2005, Panel Type: Home
* Nielsen NetRatings services include the Nielsen//NetRatings Internet audience measurement service NetView, AdRelevance, the leading online ad measurement service, @Plan, the leading target-marketing platform for Internet media planning, buying and selling, WebRF, the industry’s first comprehensive media reach and frequency planning tool, and custom research and analysis. These services enable customers to make informed business-critical decisions regarding their Internet strategies.
They publish weekly and monthly information about different stuff, including but not limited to ad sized used on the Net, site genres where ads are placed and Internet global average usage.
Here are some interesting data about ad formats. If you don't think there is a connection between ad formats and your internet profits, take a closer look at this article and think again.
TOP SITE GENRES: this shows the top 10 site genres where ads were placed between Jan 2-Jan 8, 2006.
Email - 8,775,972,000
General Community - 3,644,250,000
Portals & Search Engines - 3,275,972,000
General/National News - 1,681,028,000
Finance - 1,472,360,000
Sports & Recreation - 1,373,204,000
Entertainment - 946,862,000
Local/Regional - 887,377,000
Games - 755,031,000
Home & Garden - 738,027,000
Other - 4,086,540,000 (*Source: Nielsen//NetRatings)
MOST POPULAR AD SIZES: measured by the number of creative elements.
Leaderboard (728x90) - 13,812
Full Banner (468x60) - 10,348
Medium Rectangle (300x250) - 9,012
Wide Skyscraper (160x600) - 6,993
Non-Standard Dimension - 5,628
Skyscraper (180x150) - 5,235
Unspecified - 5,130
Half Banner (234x60) - 3,938
Square Button (125x125) - 3,781
Button #2 (120x60) - 3,545
Other - 12,659 (*Source: Nielsen//NetRatings)
Global Internet Index: Average Usage
Month of November 2005, Panel Type: Home
Sessions/Visits per Person per Month - 32
Domains Visited per Person per Month - 68
Web Pages per Person per Month - 1,360
Page Views per Surfing Session - 41
PC Time Spent per Month - 27:42:48
Time Spent During Surfing Session - 0:51:23
Duration of a Web Page Viewed - 0:00:42 (*Source: Nielsen//NetRatings)
* Nielsen NetRatings services include the Nielsen//NetRatings Internet audience measurement service NetView, AdRelevance, the leading online ad measurement service, @Plan, the leading target-marketing platform for Internet media planning, buying and selling, WebRF, the industry’s first comprehensive media reach and frequency planning tool, and custom research and analysis. These services enable customers to make informed business-critical decisions regarding their Internet strategies.
Posted by Valeriu Popescu at 7:52 PM
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