Who's Listening to Podcasts?

Podcasting was the breakout Internet phenomenon of 2005. It changed the listening habits of millions of consumers and affected the way radio — and to an extent, television — broadcasters communicated to their audiences.

Bridge Ratings found that approximately 5 million radio listeners downloaded at least one podcast in 2005, and that figure will nearly double in 2006 — and double again in 2007.

The demographic breakdown is more intriguing. On one hand, 78% of those who have ever listened to a podcast are male. However, of that group, women are more likely than men to have listened in the past week.

Read the full details on eMarketer article.