Fresh Testimonials Works Best
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So what are testimonials really all about? The following post includes some fascinating information about testimonial -- info you can use, not just the old stuff other people used to tell you.
Testimonials are one of the most powerful, cheap and easy-to-use internet marketing tools available to you and if you're not using them on your web sites (but you do it, right?), then you're missing out on potential sales.
Regardless of what stage you're at in building your internet business you need to focus on establishing credibility with your visitors and subscribers. Doing this can build trust, which in turn creates big profits.
Now think about it...
Since many things online looks like a scam, most of us need proof that something works and would be more inclined to make a purchase based on this rather than rely on a sales pitch alone.
Using complimentary, fact-filled testimonials on your web site from satisfied customers is one of the most high-impact ways to let your visitors know that the product or service you want them to purchase lives up to their expectations and will actually do 100 percent what it says it will.
The main question is: how do you get testimonials?
The information about testimonials presented here will do one of two things: either it will reinforce what you know abouttestimonial or it will teach you something new. Both are good outcomes.
So... if your customers have given you positive feedback on your product already, then you may already have some great testimonials to add to your site.
However, if your customer response is a little slow -- or if you're just starting out -- getting testimonials from happy customers will take a little more effort.
So how do you collect the testimonials you need to help grow your online business and increase sales and profits?
The easiest way to collect testimonials is to include a link on your site with a form that allows your customers to give you their vote of confidence:
A good method for getting this type of testimonial is to place a request next to some testimonials that you've already gathered to give customers an example of the kind of feedback you're looking for!
A more effective method is to create an autoresponder that contacts your buyers after they've purchased your product -- even a month later! -- to ask how they're enjoying the product, as well as giving them a chance to offer feedback on their experience with your business.
If you receive a great letter or email from a happy customer, always ask them if you can use their comments on your web site to recommend your product to others. If they were happy enough to let you know, they're bound to want to spread the word.
If they allow you to do this, in return you can include their web site address in the testimonial. This way there is a benefit to them as well.
If you haven't yet begun selling your product and have no feedback yet, offer your product or service for FREE to a select group of customers in exchange for their thoughts on the product or some details on their experience with your site.
Once you've got some testimonials to share with your visitors, you need to make sure that you're putting them to the best possible use on your site.
You can do this by make sure that you...
But above all, never invent testimonials!
This is fraud. There's just no good way to say it. Lying just to get a sale will undermine your credibility and it will result in destroying your business.
Now you can understand why there's a growing interest in testimonials. When people start looking for more information about testimonials, you'll be in a position to meet their needs.
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Testimonials are one of the most powerful, cheap and easy-to-use internet marketing tools available to you and if you're not using them on your web sites (but you do it, right?), then you're missing out on potential sales.
Regardless of what stage you're at in building your internet business you need to focus on establishing credibility with your visitors and subscribers. Doing this can build trust, which in turn creates big profits.
Now think about it...
Since many things online looks like a scam, most of us need proof that something works and would be more inclined to make a purchase based on this rather than rely on a sales pitch alone.
Using complimentary, fact-filled testimonials on your web site from satisfied customers is one of the most high-impact ways to let your visitors know that the product or service you want them to purchase lives up to their expectations and will actually do 100 percent what it says it will.
The main question is: how do you get testimonials?
The information about testimonials presented here will do one of two things: either it will reinforce what you know abouttestimonial or it will teach you something new. Both are good outcomes.
So... if your customers have given you positive feedback on your product already, then you may already have some great testimonials to add to your site.
However, if your customer response is a little slow -- or if you're just starting out -- getting testimonials from happy customers will take a little more effort.
So how do you collect the testimonials you need to help grow your online business and increase sales and profits?
The easiest way to collect testimonials is to include a link on your site with a form that allows your customers to give you their vote of confidence:
"Tell us how this product changed your life!"Basically you give them a chance to share their experiences with your product or service.
or...
"Click here to let us know what you think!"
A good method for getting this type of testimonial is to place a request next to some testimonials that you've already gathered to give customers an example of the kind of feedback you're looking for!
A more effective method is to create an autoresponder that contacts your buyers after they've purchased your product -- even a month later! -- to ask how they're enjoying the product, as well as giving them a chance to offer feedback on their experience with your business.
If you receive a great letter or email from a happy customer, always ask them if you can use their comments on your web site to recommend your product to others. If they were happy enough to let you know, they're bound to want to spread the word.
If they allow you to do this, in return you can include their web site address in the testimonial. This way there is a benefit to them as well.
If you haven't yet begun selling your product and have no feedback yet, offer your product or service for FREE to a select group of customers in exchange for their thoughts on the product or some details on their experience with your site.
Once you've got some testimonials to share with your visitors, you need to make sure that you're putting them to the best possible use on your site.
You can do this by make sure that you...
- Include your best testimonials on the most prominent positions in your main sales page, such as in the top fold or the side bars.
- Place some testimonials right in the middle of your homepage to keep your readers focused on your credibility as you outline the best benefits of your product or service
- Set up a separate page that is totally dedicated to your testimonials, as well as including snippets of their comments throughout your site. Be sure to put a link to your testimonial page next to each of those snippets!
- Include a link to your testimonials on each and every page of your web site. No matter where your visitors go on your site you want them to find positive comments about of your product or service.
- Don't edit your testimonials to exclude a comment or add information you want to hear. If you're not comfortable with using the comments as they are, then you need to ask yourself whether the testimonial is suited to your site.
- Never use a customer testimonial without permission.
But above all, never invent testimonials!
This is fraud. There's just no good way to say it. Lying just to get a sale will undermine your credibility and it will result in destroying your business.
Now you can understand why there's a growing interest in testimonials. When people start looking for more information about testimonials, you'll be in a position to meet their needs.
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Posted by Valeriu Popescu at 10:04 AM
1 Comments:
Hi there! I really like your blog, and your post about testimonials! Great advice here! Another great way to get people to give you their testimonial is to participate in discussion forums about your website topic, help others as much as possible by offering comments and assistance of value, and then just asking people who know you already on the forum if they'd be willing to offer a testimonial about any help they may have received from you. Most people who already know you will be willing. In exchange, you can give them a freebie, maybe a free ebook download, or just offer to add their website link to your page.
Liane Bate
HonestMoneyMaking.com's Home Business Blog
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