Stupid Domain Names Will Ruin Your Business and Cut Your Profits
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As I wrote a couple of years ago, the first most important key to start an online business reside in successfully finding, registering and promoting a good, memorable and compelling domain name.
A domain name that helps to successfully magnetize a flood of traffic is like precious gold to any online business.
Your domain name will be the very first thing that almost all of your customers, prospects, subscribers will see.
You have to pick a domain name that says something about you and your business that people in your market will remember easily.
A good basic idea is to use your full name or last name followed by what you do. Like JerryTenford.com or TenfordPlumbing.com.
You could also add the town where you live into the name like TenfordPlumbingChicago.com or try a combination of those three elements.
You can also leave out your name and simply become PlumbingChicago.com. This makes you sound like the first choice locally and will help target your local area.
If you are going to be dealing with the big companies you may want to consider a more corporate sounding name. Think of a word to describe your business then add the word "Consulting" -- like TenfordConsulting.com
If you're going for a trendier market you might want a less formal domain name. You may want to name your business after an animal, and use that animal in your logo too.
If you don't have a big marketing budget, this is a good way to get started branding your business.
As a general rule with domain names, try a short name.
Take two or three words that describe your business then shorten them to make it one word. So you end up with IMPC (Internet Marketing Profits Center) -- this is a great way to express what you do without having long hard to remember name.
And when nothing else seems to fit make up a domain name. Just play with your words until you come up with a name that sounds right and the best part is it will be completely unique to your business.
Whatever you do make sure your domain name is easy to pronounce, spell and remember!
Failure to use a proper domain name may result in situations such as the following, when legitimate companies didn't give their domain names enough consideration and get into embarrassing situations!
1. A site called 'Who Represents' where you can find the name of the agent that represents a celebrity. Their domain:
www.whorepresents.com
2. Experts Exchange, a knowledge base where programmers can exchange advice and views:
www.expertsexchange.com
3. Looking for a pen? Look no further than Pen Island:
www.penisland.net
4. There’s also the Italian Power Generator company:
www.powergenitalia.com
5. We have the Mole Station Native Nursery, based in New South Wales:
www.molestationnursery.com
6. Want legal advice from Morrison and Foerster firm?
www.Mofo.com
7. If you're looking for computer software, there’s always:
www.ipanywhere.com
8. Brainless art designers, and their whacky site:
www.speedofart.com
These domains can be pronounced in different, often shocking ways. If you find more, please add them to this list.
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A domain name that helps to successfully magnetize a flood of traffic is like precious gold to any online business.
Your domain name will be the very first thing that almost all of your customers, prospects, subscribers will see.
You have to pick a domain name that says something about you and your business that people in your market will remember easily.
A good basic idea is to use your full name or last name followed by what you do. Like JerryTenford.com or TenfordPlumbing.com.
You could also add the town where you live into the name like TenfordPlumbingChicago.com or try a combination of those three elements.
You can also leave out your name and simply become PlumbingChicago.com. This makes you sound like the first choice locally and will help target your local area.
If you are going to be dealing with the big companies you may want to consider a more corporate sounding name. Think of a word to describe your business then add the word "Consulting" -- like TenfordConsulting.com
If you're going for a trendier market you might want a less formal domain name. You may want to name your business after an animal, and use that animal in your logo too.
If you don't have a big marketing budget, this is a good way to get started branding your business.
As a general rule with domain names, try a short name.
Take two or three words that describe your business then shorten them to make it one word. So you end up with IMPC (Internet Marketing Profits Center) -- this is a great way to express what you do without having long hard to remember name.
And when nothing else seems to fit make up a domain name. Just play with your words until you come up with a name that sounds right and the best part is it will be completely unique to your business.
Whatever you do make sure your domain name is easy to pronounce, spell and remember!
Failure to use a proper domain name may result in situations such as the following, when legitimate companies didn't give their domain names enough consideration and get into embarrassing situations!
1. A site called 'Who Represents' where you can find the name of the agent that represents a celebrity. Their domain:
www.whorepresents.com
2. Experts Exchange, a knowledge base where programmers can exchange advice and views:
www.expertsexchange.com
3. Looking for a pen? Look no further than Pen Island:
www.penisland.net
4. There’s also the Italian Power Generator company:
www.powergenitalia.com
5. We have the Mole Station Native Nursery, based in New South Wales:
www.molestationnursery.com
6. Want legal advice from Morrison and Foerster firm?
www.Mofo.com
7. If you're looking for computer software, there’s always:
www.ipanywhere.com
8. Brainless art designers, and their whacky site:
www.speedofart.com
These domains can be pronounced in different, often shocking ways. If you find more, please add them to this list.
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Posted by Valeriu Popescu at 1:01 PM
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