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Saturday, July 29, 2006

Survive the Google AdWords Landing Page Algorithm

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It's been a tough week for a lot of AdWords advertisers.

With the recent update of Google's landing page algorithm, many marketers that had been paying five or ten cents a click (or less) are now required to bid at least 50 cents to a dollar or more.

There are also reports of some advertisers who have kept their bid prices, but those bids are now buying only 3rd or 4th page ad positions, where they used to buy first page positions.

Before we get into the details of what's changed and how to deal with it, note that not all AdWords accounts have been affected -- ads going to large sites with lots of content have seen no changes to their bid prices.

Four kinds of sites are hardest hit:
- One page sales letter web sites

- Squeeze pages (landing pages whose sole purpose is to gather an email address in exchange for a free report)

- AdSense sites (particularly AdSense arbitrage sites)

- Affiliate sites
Read the full article on the Internet Marketing Profits Newsletter, issue 68.

Also available the Internet Marketing Profits Newsletter archive in XML format!

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