Top 10 Email Marketing Articles of 2006

There is a top newsletter (The Intevation Report) I read every time it hits my email box. The subject of every issue is around the email marketing strategies.

And this newsletter is written since 1999 by the guys and gals from EmailLabs -- one of the BEST company who focuses his subject around the email marketing problems.

So here it is, "Your Intevation Report Top 10 of 2006" by Stefan Pollard, written on Dec 6, 2006.

As 2006 closes, in what we hope is a blur of ecommerce activity for your company, we thank you for subscribing to the Intevation Report and welcoming our collection of articles, tips, and advice into your inbox once a month.

This month, we have converted our regular optimization column into the Intevation Report Top 10, featuring our readers’ favorite articles from 2006.

We have provided a short summary for each of the top five articles of the year and links to the full stories in our Resource Center, followed by article titles and links to the other five.

If you are a recent subscriber, this list gives you a quick reference to any key content you might have missed before signing up.

As you could guess, practical advice on how-to topics such as subject lines and HTML design reigns supreme with Intevation readers.

However, other readers also were interested in broader-based issues that challenge email marketers and publishers to beware of email channel brand killers, consider the metrics that really matter, and understand why permission is not just an option but a necessary fact of valued and responsible email communications.

One of our most popular articles is a perennial favorite from 2004: former Intevation Report Editor Loren McDonald's "28 Ways to Build Permission-based Lists".

We'll return to our regular programming in January 2007 with a full slate of tips, advice and news.

The Intevation Report Top 10 Articles of 2006 includes:

1. Subject Lines: 15 Rules to Write Them Right
2. 20 HTML Email Tips: Ignore at Your Own Risk
3. The 5 Biggest Email Brand-Killers
4. Beyond Open Rates: Metrics that Matter
5. Permission Email Marketing: 'Permission' is Not Optional
6. Email Marketing Strategies: Email 'Must-Does' for 2006
7. 28 Ways to Build Permission-Based Email Lists
8. Designing Emails for the Preview Pane and Disabled Images
9. Why Do My Open Rates Continue to Decline?
10. The Ten Most-Ignored Best Practices

Click here to read the full version of this report!

Tags: email marketing, email, EmailLabs, e-mail, marketing, profits, business, money, internet, email report, permission email, email list