Web 2.0 and Media Marketing: Flock, the Social Browser
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In his recent new free version of "Authority Black Book", Jack Humphrey give a good description about what really is Web 2.0 and when Social Marketing came into scene.
Nice said, Jack. But what exactly is Web 2.0?
To make it short, Web 2.0 are a bunch of websites that are centralized around the idea of users controlling the site, not a 3-rd party company. Such Web 2.0 sites includes applications like podcasting, vlogging, social bookmarking, social networking, blogging, wikis, community sites, RSS feeds, etcetera.
You recognized brand names like WordPress, Blogger, MySpace, Facebook, LinkedIn, Propeller, Sphinn, Technorati, YouTube, FreeIQ, Wikipedia, ... just to name only a very SMALL part of the game.
Social Marketing is also known as Social Media or Social Media Marketing.
The main idea is that people find ways to interact and share content, opinions, insight, experiences, perspectives, media files.
Social marketing websites allows you to attract and influence a market by leveraging a different kind of marketing system as opposed to traditional online marketing.
As a business owner, all you need to do is to get into your niche market, understand it's needs, create a network of people with needs to be satisfied, and influence them using powerful triggers like scarcity, controversy, actionable content...
Some people says that Web 2.0 traffic is worthless. Other people says that it makes them a fortune in record time.
In the last few month I take the time and experience the new Web 2.0 strategies. And through the next posts, I will try to share my own experience.
But first, let me tell you about an amazing new social browser called Flock.
It's developed by Marc Andreessen, the co-author of Netscape, and he says that Flock is a social browser that's designed to work seamlessly with some social networking sites.
I just started to play with this new browser and I found that Flock integrates blog, news aggregation, and social networking sites including Facebook, YouTube, Twitter, Flickr, Blogger, and others.
According to their website:
Talk to you next time about new social marketing strategies...
Tags:
"Generally speaking, if people can submit links to content, submit content, make comments and vote good/ bad content up/down thus affecting the amount of traffic that content can generate, it’s Web 2.0.
As a marketer, being aware of the best places to show up and how they work will bring you traffic. More traffic than you ever got without social marketing in many cases.
Being linked to by a lot of authority sites in their own right, your site climbs the rankings in the engines as well. It gets spidered more often and more deeply than if you were, say, focusing your efforts on article syndication alone."
Nice said, Jack. But what exactly is Web 2.0?
To make it short, Web 2.0 are a bunch of websites that are centralized around the idea of users controlling the site, not a 3-rd party company. Such Web 2.0 sites includes applications like podcasting, vlogging, social bookmarking, social networking, blogging, wikis, community sites, RSS feeds, etcetera.
You recognized brand names like WordPress, Blogger, MySpace, Facebook, LinkedIn, Propeller, Sphinn, Technorati, YouTube, FreeIQ, Wikipedia, ... just to name only a very SMALL part of the game.
Social Marketing is also known as Social Media or Social Media Marketing.
The main idea is that people find ways to interact and share content, opinions, insight, experiences, perspectives, media files.
Social marketing websites allows you to attract and influence a market by leveraging a different kind of marketing system as opposed to traditional online marketing.
As a business owner, all you need to do is to get into your niche market, understand it's needs, create a network of people with needs to be satisfied, and influence them using powerful triggers like scarcity, controversy, actionable content...
Some people says that Web 2.0 traffic is worthless. Other people says that it makes them a fortune in record time.
In the last few month I take the time and experience the new Web 2.0 strategies. And through the next posts, I will try to share my own experience.
But first, let me tell you about an amazing new social browser called Flock.
It's developed by Marc Andreessen, the co-author of Netscape, and he says that Flock is a social browser that's designed to work seamlessly with some social networking sites.
I just started to play with this new browser and I found that Flock integrates blog, news aggregation, and social networking sites including Facebook, YouTube, Twitter, Flickr, Blogger, and others.
According to their website:
"Flock and Mozilla share both source code and a mission to preserve choice and innovation on the Internet.Flock is proud to be a part of the Mozilla ecosystem, and we give back 100% of what we change or fix in the core. Flock has not 'forked' the Firefox code base, nor will we."I use Flock and I'm ended up to love it! Most of the plugins from Firefox install into it. The same happens to all my Firefox bookmarks transferred over to Flock on the install and it keeps bookmarked all my social networking sites and feeds. There are still some "bugs", but on the overall, you should give it a try.
Talk to you next time about new social marketing strategies...
Tags: Labels: blogging, community sites, RSS feeds, social bookmarking, social marketing, social media, social networking, Web 2.0
Posted by Valeriu Popescu at 4:30 PM
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