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How To Grow a Highly Responsive Email List

Here's another article I read yesterday. It covers a great topic: how to build a highly responsive email list in order to skyrocket your internet marketing profits.

If you are a subscriber of my Internet Profits Newsletter, you remember perhaps one of my article written in May, 2003. It was called "Kick-Starting E-mail Profit List Growth From One Single Shot!" and is also available to be republished from my Internet Marketing Article Syndicator.

The story was simple and I will quote a small part here:

"The major difficulty I believe many new online marketers have is they're so intent upon building an e-mail list they spread on too many options in the same time. The result is they fail to grow significantly their list.

Instead, a better approach is to try to focus on a single promotion 'til the end and exploit to the fullest potential. After you take the maximum results from THAT promotion, be creative and repeat the process with another one. But how to get MAXIMUM results? The answer is simply to give: you have to automatically multiply your profits!

Wouldn't be nice to build actually 3 different mailing lists, with 3 different automatically money-making generators, just from one single shot?"

Today's new article about responsive email lists is focused around the idea of earning trust of your subscribers -- very powerful. Enjoy reading now!

Five of the Most Powerful Elements Anyone Can Use To Grow a Highly Responsive List

Lack of trust is the biggest problem marketers have on the internet, or better yet, the biggest opportunity.

The power in this lies in the fact that affiliate programs have given us easy access to a huge variety of products and services that we can present to potential buyers, opening up an endless number of possibilities. And really, you're not limited to affiliate products. Many businesses would be happy to compensate you for bringing them sales.

But too many people have no reason to believe that out of the multitude of marketing messages they see every day, yours is one they need to pay attention to. You have to provide them with something they'd have a hard time finding elsewhere.

Usually, the easiest, most effective, and most permanent way to first is to earn their trust -- that something they'd have a hard time finding elsewhere. Here's the key thing you must remember...

Your readers can only benefit from you and you can only benefit from them to the extent that they can trust you! These days, not many marketers handle this well. Not because they don't know enough, or don't have certain skills, it's just that, their focus is in the wrong areas.

That's where you come in. You can grab an early advantage, but marketers will always adapt. It's part of the process. And when they do adapt, it won't be as easy to stand out anymore. Not only that, but the ones who don't take advantage of this aren't likely to survive. So the sooner you take advantage of this, the better.

Everyone has the ability to earn trust, that is, if they're worthy of it. By following these tips, you'll put yourself in a position of influence with your subscribers... and that's a powerful thing!

1) Keep your focus as narrow as it has to be for you to bring the most value. In other words, focus on those areas where you have something unique to contribute. What your readers will probably read elsewhere... let them read elsewhere.

2) Find ways to over deliver, exceeding people's expectations. This creates the element of surprise. People will tend to remember this, and by association you. That means better recognition and more influence – a recipe guaranteed to make sales.

3) Make your subscribers feel like they know you. By doing this, you make it much easier for them to trust you. It's like adding a third dimension to your marketing. It helps to complete the picture. And no matter how many people you write to, always use a personal, one on one type of style. It should sound like you're talking directly to them.

Let yourself show through in your marketing, including your opinions, insights, stories, humor, etc. and your intentions will show through, whatever they might be. If that's a bad thing, then you're reading the wrong article.

4) Don't try to please everyon(e). This is the biggest mistake you can make. You'll forfeit anything interesting or unique about your marketing if you do this. In other words, you lose your edge and your marketing becomes ineffective. Don't worry about the subscribers that drop off. You're better off connecting with a smaller group on a deeper level.

5) Through your actions, you have to demonstrate to your subscribers that you don't sacrifice their best interests in the name of profit. Become their trusted advisor. Do what you can to steer them in a direction that's right for them, as individuals. Educate them to be able to make better decisions on their own.

These are powerful elements, and yet most marketers make compromises or loose sight of them because they see them as a conflict of interest with other profit seeking motives. The problem is, these things will lose their power when any one of them has been compromised. And earning the trust of your subscribers is never a conflict of interest.

The benefits of a responsive list are tremendous. To start with, you'll make more sales with more profit in each sale. Then, word-of-mouth marketing, always the most effective method, becomes easy, and even more effective. You also put yourself in a position to sell bigger ticket items. Translation -- a lot more money from a lot less effort.

If you have a passion for or enjoy learning about the things that your market values, then developing the kinds of relationships you need to make these sales won't seem like work at all. All the while, you'll be growing and becoming more influential.

All of these things will work together to build your influence at an exponential rate, and your income is sure to follow. Essentially, if you use your power wisely, you'll continue to have more of it in the future.

And that's for the long run, because these relationships will still be there no matter what might happen with your business in the future. In fact, these relationships really ARE your business.

Laurence Baker is the author of "Relationships: The Master Key to Success", presenting a solution to the biggest obstacle in making more sales on the internet -- a lack of trust. To download a FREE copy, visit http://www.netmarkhome.com/

A Wonderful Six Month Adventure On Me!

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Secrets of the Super Affiliate Mindset

Contrary to popular belief, super-affiliates don’t really DO things differently than affiliate underachievers. Super-affiliates promote the same products. They use the same SEO techniques.

They have the same headaches. And they work just as hard.

But super-affiliates THINK differently. Their minds and attitudes go far beyond the commission check. For them, affiliate marketing is not just a business. It’s a CAREER. And that professional mindset makes a huge difference in how and when they take action in the marketplace.

I’ve worked side by side with many super-affiliates. I’ve even helped create a few. They all share a special kind of mindset. So as you read these 10 characteristics of affiliate super-achievers, ask yourself, "Could I learn to think this way?"

#1 – Super-affiliates think creatively.

You know what you’ll get if you do what everyone else does? You’ll get what they get... only you’ll be splitting it with them, and all their imitators.

In today's Internet marketplace, you need to be a leader, not a follower. So super-affiliates don’t follow the crowd. They sell TO the crowd. They take the most successful marketing techniques, apply them to selling the most popular products... and then add a unique spin.

It could be as simple as offering one unusual, but highly valuable bonus. It could be as sensible as using low-cost offline marketing, while everyone else is breaking the bank on expensive PPC.

It could be as innovative as dumping the sales letter, and substituting a quiz or contest. But super-affiliates always, always, ALWAYS look for ways to be alittle more creative than their competitors.

#2 – Super-affiliates learn the hard stuff.

Less than 10% of people who start their own business are successful. Why? Most fail because they lack direct sales experience, don’t bother with a marketing and business plan, or get into debt promoting products that don’t have a market. In other words, they flunk when they get tested on the really tough aspects of business.

Super-affiliates are different. They learn how to do all the "hard" things other people shy away from. They learn about selling and they get good at it. They set goals, make daily and weekly plans, and measure their progress. They don’t waste time creating huge content sites unless they have hard evidence that those sites will eventually bring them BUYERS (not just browsers or researchers).

And most of all, they keep their eye on PROFITABILITY. Not just traffic, not just visitors. Super-affiliates look for a return on their investment of time and effort, as well as money.

#3 – Super-affliates follow up.

Most affiliates can attract prospects. A few can convert prospects into customers. But only super-affiliates turn existing customers into repeat customers.

Super-affiliates know that the person who has already bought from you is the most willing prospect for your backend products, upsells, and cross-sells. These current customers are also the cheapest to sell to. So super-affiliates are always thinking of the lifetime value of a customer... and always offering them the best value and deals.

#4 – Super-affiliates give before receiving.

Super-affiliates invest time and money giving something of REAL value. Before they ask for the sale... and before they seal a JV. Maybe they give away useful content. Maybe they offer a valuable resource. Maybe they offer to put in some sweat equity for a piece of the action. Maybe they offer customers a chance to win something... or a smile.

But no matter WHAT they give, super-affiliates do business in a spirit of openness. It’s not about beating the other guy. It’s about networking and making alliances. It’s about viewing the Internet marketplace as one great big "small town". It’s about saying "let’s talk". And it’s about putting something – money, effort, or reputation – on the table BEFORE making demands.

#5 – Super-affiliates know how to receive.

Giving is the best first step – but it’s only the beginning. Once they’ve hammered out a deal or given something of value, super-affiliates also know how to take what they rightfully deserve.

That means they don’t just pre-sell... they ASK prospects for the sale. They’re not afraid to capitalize on a good deal. They LIKE profits and don’t apologize for being successful. And if they’re working on a JV, they state their expectations clearly, forthrightly, without a lot of fuss... and don’t de-value their list or reputation with cheesy offers.

Yes, the best super-affiliates receive their just rewards graciously, without throwing their egos around. And they not only say thank you. They look for ways to turn a "thank you" into an opportunity to generate more customer loyalty and more sales down the line.

#6 – Super-affiliates think strategically.

Affiliate marketing isn't a game of chance. It's a profession. Super-affiliates are just as savvy about their industry, and just as uninvolved, as other expert professionals.

Which means super-affiliates spend quality time thinking, planning, preparing, and evaluating.

They analyze their sites, products, and sales. They try to understand WHY one technique works and another doesn’t. They think about trends and ponder the mentality of their customers.

Bottom line is, super-affiliates LOVE their work.

#7 – Super-affiliates test and analyze.

Profit, profit, profit... super affiliates are hard-headed about profits! They split-test carefully. They think about WHY one ad pulls better than another... and they try to duplicate the results. They analyze their traffic, stats, and user purchase patterns. They’re fanatics about knowing their visitor to sales ratio on a daily basis. And they’re obsessed with ROI.

If you want to say goodbye to the ranks of affiliate underachievers, learn to love the numbers like the super-affiliates do.

#8 – Super-affiliates know when to go for volume over commission.

Here’s a very well-kept secret of some super-affiliates: you can earn a fantastic income from cheap untargeted traffic. Believe it or not, not every super-affiliate is brilliant at creating content or opt-in marketing. Some just concentrate on traffic -- more and bigger traffic -- and make money off of sheer volume sales and contextual advertising.

Here’s the basic formula, oversimplified of course: Let’s say that on a given web site you get 1000 unique visitors per day, or 30,000 visitors per month. If your average monthly profit from that site is $1500, then each visitor is worth 5 cents ($1500 divided by 30,000 visitors).

So in this example, if you spend 5 cents to attract a visitor, all you can do is break even. But if you can spend a lot less to get a visitor -- say only 2 cents -- you’ve got the potential to make some terrific profits on cheap traffic! Sure, it’s not going to be tightly niched traffic.

But it’s also the kind of traffic that fits well with products that have mass-market mass-appeal, or even commodity products.

#9 – Super-affiliates work a plan.

Successful affiliates have a simple business model: they replicate their success. Once they find something that works, they tweak it slightly, test, evaluate, and repeat. Some of the most profitable affiliate empires follow this simple, repetitive pattern. Consistent effort tends to yield consistent results, especially online, where certain types of marketing (like SEO) take time.

And more importantly, super-affiliates follow a schedule. So much activity per month, so many promotions, so many sales. When they fall short of their goals, they figure out why. If they can’t, they cut their losses and try again.

Working a plan all boils down to discipline. Organization, tracking, and daily project management are a way of life for super-affiliates.

#10 – Super-affiliates never quit.

They may ruthlessly dump under-performing products. They may cut their losses if the profits don’t flow. But super-affiliates don’t give up. They assume that they’re going to have some bumps and hard times. They look at setbacks as essential learning experiences that, in the end, help them build a stronger business.

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own system that made him over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time. Sign up for a FREE course and find out more: http://www.AffiliateClassroom.com

The 10 Principles of Successul JV's (Part II)

In the first part, we discussed Roy Neuberger's 10 Principles for Successful Investing - and I transposed is priniples to apply to, in an admittedly liberal fashion, the art of Joint Ventures.

Many people give reasons why their joint ventures - or success in general - ultimately end up failing.

Some say you need to be more spiritual, and that the Law of Attraction determines everything. To be sure, I believe spirituality is important to one's well-being and relationships (at least mine).

But when you read that a man who celebrated his 100th birthday in 2003, ran a multi-billion dollar investment bank, and never had a losing year actually identifies himself as an atheist (who abandoned his religion at a young age and couldn't understand why people are spiritual)...

...you can't help but think that perhaps successful investing and dealmaking cannot be chalked up solely to a lack of spirituality (as many in today's marketing community might have you believe).

But I digress, and don't mean to offend anyone's beliefs. I simply want to point out that there ARE principles to successful business practice, and if one hopes to be successful in business, one must study them in detail.

Let us move on to the next 5 Principles of Successful JV's:

6) Analyze the companies closely

Neuberger advises to "Check the company's real assets." As important as that is while investing, it is critical for successful JV's as well.

If you're dealing with a company or individual who claims their product will make you money -- yet has little personal or financial assets in the first place -- it is wise to analyze whether the deal will truly add to your income.

More importantly, if the other company has more liabilites than assets, something will most likely go awry. Make sure to not become a "yes" man when it comes to creating partnerships, but someone who critically analyzes all proposals and deals.

7) Don't Fall in Love

This is a biggy, and can be interpreted in multiple ways. Let's look at a quote directly from Neuberger himself:

"People should fall in love with ideas, with people, or with idealism based on the possibilities that exist in this adventuresome world. The last thing to fall in love with is a particular security."

You can exchange "security" with "deal," "product," or "company." Placing all of your emotional energy on one deal, product, or JV partner can prove damaging to your long-term financial and mental health.

Make sure you stay passionate about life, but objective about your deals.

8) Diversify, but Don't Hedge Alone

Another timeless piece of advice. As you create more joint ventures with other companies and idividuals, you will find that some naturally incur more risk than others.

For example, at Goldbar, we have a portfolio of low, medium, and high-risk deals. More often than not, the high-risk deals provide the greatest return.

But to make sure we keep our bottom-line steady -- and our cash assets stable -- we also invest time and energy into low and medium-risk JV's and product lines.

9) Watch the Environment

This one is critical to the success of not just your JV's, but your organizational health as well.

If you're not aware of your environment -- the trends, news, and facts of your industry -- then forget about executing successful joint ventures.

More importantly, if you have no knowledge of your partner's industry -- assuming it's different than yours -- you'll have little leverage when it comes to the negotiating table.

10) Don't Follow the Rules

Now, we can interpret this in two ways. Put crudely, the first one is bad, the second one good.

If you completely ignore the rules of reciprocity, profitability, and marketing, you'll end up looking like a fool. There are certain timeless principles that transcend the latest management theories.

Which is why Neuberger amends this rule by saying, "At least not slavishly." Indeed, if you didn't follow any rules or principles, then Neuberger needn't have written this article at all.

So let us amend this final principle by saying to keep the rules in mind, but make sure to add your own insight and intuition to the deal. Like all good things, too much rule-breaking can turn sour.

So make sure to follow your own path while keeping the material you learn from the Marketer's

Resource Weekly and other reliable business sources in mind. If you've found a "secret" technique that gets you results -- even if it goes against what others say -- then by all means, stick with it.

Your faithful editor,

Sam Rosen

If you want to get your hands on JV Broker Mastery, I'd advise you to do so quickly. We may or may not change the price, depending on the transition cost, but you never know (plus, it's an overall sound investment). Here's the link again: http://www.jvbroker.com