How to Market to Engineers For More Online Profits

I never thought I will ever seen such a case study. It's a perfect example of how you can use online survey results so you can drastically improve your profits when you deal with certain professional categories. Or, if you prefer, a niche market.

Why do I post these information?

Well, it's simple. I'm also a kind of engineer. The hell... I AM actually an engineer. I do not participate into this survey but I really like it. So read, learn and... make more profits with your specialized web site!

This article is a courtesy of MarketingSherpa.com

SUMMARY:

RSS feeds and podcasts are hot, but do electronics engineers pay any attention to them? Which is more important: improving your Web site to appeal to engineers, or exhibiting at more trade shows?

And, what sorts of webinars would engineers around the world be extremely interested in attending?

CMP Electronics Group released the results of its 2006 Global Media Usage 2006 study exclusively to MarketingSherpa's reporters today. Here are our top five lessons learned that could (and should) affect your marketing.

NOTE: I receive yesterday an email from Anne Holland, Publisher and President of MarketingSherpa. Because they make a living online, I have to remove the whole article from my blog -- see the comments on the blog. Never mind, use this link to read the whole article:

New Study Reveals How to Market to Engineers Around the World (US vs Europe & Asia)

Technorati Tags: market, engineer, online profits, podcasts, RSS, feeds, internet, profits, blog, marketing, money, business

I need YOUR help!

If you're at all serious about making money (real profits in your pocket!) with your own online business, then it is essential that you carefully consider the deal I want to make with you today...

My good friend Derek Gehl has publicly released the newest edition of his famous The Insider Secrets to Marketing Your Business on the Internet course... and I was wondering if you would mind testing it?

You see, I'm considering partnering with Derek (he and his team have made over $54.7 Million in online sales, and he really *gets* how to be successful selling almost anything using the Internet) -- but before I team up with Derek, I want to make absolutely SURE his system will work for my customers and subscribers.

So here's what I'm proposing:

I've worked out a deal with Derek, and he will ship you (via Federal Express) a 10 lb. box.

In this box you'll find 5 resource CDs and 2 DVDs, a quick-start guide, and two 8" x 11" binders containing in excess of 1,385 pages explaining the step-by-step instructions on how to start and grow a wildly profitable Internet business (step-by-step lessons, business ideas, resource lists, audio interviews, tools, and more).

All I'm asking you to do is follow the instructions. If you do this, one of two things will happen:

1) The system will work for you, and you'll start living the dream of "passive" income with your very own Internet business. You'll be literally making money while you sleep!

OR:

2) The system won't work for you. If this happens, Derek will personally write you a check for $200 as our way of apologizing for wasting your time.

In other words, the absolute WORST thing that can happen if you take us up on this is that you'll come out $200 ahead!

The best case scenario is something far, far more exciting... luxury vacations, new cars for you and your family, paying off your mortgage... It's up to you!

All you need to do today is tell Derek where to send your package by clicking right here!

Valeriu

P.S. By the way -- do you want to meet a few of the people who are *already* using Derek's system?

-- Rory M. from Ireland made over $1,000,000 last year selling a VERY strange gizmo from his simple little web site. (I still don't understand exactly what it does!)

-- Barbara J. is making a steady $8,500 a month telling people how to rearrange their old furniture. (She's a 60-year-old grandmother, and she works LESS than 1 lousy hour a day!)

-- Chris E. must be the envy of his Australian surfer buddies down at the beach... He makes over $200,000 a year working about 9 hours per week. Not bad for a 23-year-old kid!

You can read more of their stories, and find out all the details of how YOU can get started too by visiting us right now!

Technorati Tags: Derek Gehl, insider secrets, course, internet, profits, blog, marketing, money, business

Leverage Your Profits and Protect Your Business

There is a text file on your server which can save a lot of your your time and boots profits. This little file is called ".htaccess". Although .htaccess is only a simple text file, it can change settings on the servers and allow you to do many different things. And managing your affiliate links is only a part of the equation.

The problems begins when you choose your own web site hosting company. In these days, many hosts support .htaccess but some of them do not publicize it.

Also, many other hosts do not allow their users to have a .htaccess file.

If your web site hosting company support password protection on folders, 100% they use .htaccess -- but, sometime, they will not let you use it. In this case, you can upload your own .htaccess file and see if it works.

Once you understand the technical details behind this powerful file on your server, it's time to discover exactly how you can use it for your own profit. So I will outline the most important three applications of .htaccess: canonical and affiliate redirects, banning users with certain IP addresses, and hotlinking.

Affiliate marketing is an industry built over the web that allows people to earn a living online. Learning this industry is something that many people don’t think about before they jump in, and they are surprised when they fail at it.

Affiliate marketing is one way that people are earning a living online, and it's an industry that's growing larger every day. And the beautiful thing about this form of advertising is that it's simple to get started and easy to learn. And once you're in the swing of things, you'll be amazed at how much money -- profits -- you'll be able to make.

You can read all these and even more into my Internet Marketing Profits Newsletter, issue 65.

1) "Leverage Your Profits Using the Power of .htaccess File!"

2) "Earning a Living Online – A New Home Study Course Reveals How."

"Stay Hungry. Stay Foolish."

Valeriu

PS: if you like what you read, don't forget to check my other articles available on my Internet Marketing Profits Newsletter archive -- strike for more tips on how to skyrocket your internet marketing profits.

Also available the Internet Marketing Profits Newsletter archive in XML format!

==> SPECIAL REPORT: Learn how FREE technology allows you to "jump the line" and claim a #1 ranking on Google, Yahoo, MSN, and more! <== This report contains shocking case studies and test results you can use to grab a top-10 position in *any* search engine -- even if you don't know a thing about web design or HTML! A team of marketing experts spent over a year -- and $79,583.28 -- compiling this study, and now you can review it FREE! To read this special profit-making report, visit us right now!

Technorati Tags: newsletter, htaccess, XML, course, Google, Yahoo, MSN, internet, profits, blog, marketing, money, business

Roll-Out Your Products and Profits, It's the Perfect Time Now!

You know, from time to time I really enjoy to see young Romanian's entrepreneurs making new products for Internet use.

I personably try to encourage them and give as much credit I can. Couple of times ago, on "Way To Go Romania!" post I also featured 2 Romanian netpreneurs.

Today I want to present you something very new.

The first product came from Ciprian Pintea. He develop a very nice and useful software called KaizenTrack™.

According to Ciprian, "KaizenTrack™ is hands down one of the best tracking, testing and tweaking software designed for direct marketers on the Internet".

"This is not your ordinary stats software. KaizenTrack™ was conceived to fulfill the wishes of any fanatic tester plus the demands of any serious marketer that wanted to know real-time with 100% accuracy the results of his marketing...", said Pintea.

To be honest, this new software do a LOT of things! I won't spoil your surprise so check the KaizenTrack Optimization System presentation. I'm sure you'll have a nice surprise...

The second product I want you to look at it is made by Codrut Turcanu.

Codrut is not the first time on my blog. He develop a line of products around the idea of 'forcing' successful people to make "confessions".

His latest e-package, "ClickBank Affiliate Confessions", was developed out of a desire to help people become a bigger success in ClickBank affiliate marketing.

I must say, Codrut is a co-author for this project.

"Like the people interviewed for this project, we want to help you become a success, and we've come up with as many tools as we can think of to do that.

You'll find a lot of different tactics discussed in this e-book, and a lot of different niches are being promoted too. Not every interviewee agrees on the best way to achieve results, but they are all using their own techniques with great success...", said Heather Vale, co-author of this package.

And Codrut continue: "Pick what resonates with you, and try it out. As they all like to say, the secret is in taking action. Be persistent, and you too can become a ClickBank Affiliate success story!"

In the end, if you want a bulletproof system for tracking and testing your online letters, and if you also use ClickBank (not one of my favorites -- sic!), now it's the perfect time to check out these 2 new products.

Once again, way to go Romania!

Social Networks as a Marketing Channel?

A new wave of online social network innovation is upon us. In addition to online dating and Web sites where college students can hang out, this new wave is about collaborative publishing. Online advertisers and marketers see the potential and they are looking for a way in. This is a great, short article by eMarketer.

Within this growing world where users take charge by going online to chat, make connections, post photos and blog entries, there is certainly a viable role for advertisers, but it is a role that has not yet become clear.

Tom Freston, CEO of Viacom, said recently to Reuters that his firm plans to enter the online social networking market later this year. But he noted the challenges that will be faced in this segment. "It's a difficult business to maintain your vitality in," Freston said. "(But) that's not to say it can't be done. Everyone wants to know how you're going to monetize it. You're asking people to advertise between conversations between two people."

The potential is undeniable. comScore Networks recently highlighted the growth of social networking sites, pointing out that MySpace.com and Facebook.com remain the leaders among those in the 18-24 age group.

Both these sites attract comfortably more than five million unique visitors a month. The number of visitors to Facebook.com increased by 14% in December 2005, while MySpace.com saw a whopping 34% increase.



This growing consumer-contribution environment presents some challenges to advertisers and marketers. The social networking sites, characterized by the ad
hoc nature of consumers posting text, photos and videos, means that advertisers and marketers have no control over the content.

Viacom drew a lot of negative attention with its Janet Jackson imbroglio from the 2004 Super Bowl, and so the company is understandably cautious as it ventures into the online sphere. As Mr. Freston said, "(Advertisers) judge very harshly the kind of content they're advertising on. On television and radio, there are standards."

In a related development, there is growing eagerness of users to get a percentage of the advertising revenues around their sites. Business 2.0, in a special report on the "Next Net," singles out a number of companies spearheading this change.

Two Web sites, in particular, point to the relationships that users will have with advertisers. Newsvine is a Web site where readers can submit and edit stories; they can also create their own Newsvine pages, for which they collect 90% of associated ad revenues. The same applies for Eurekster, a do-it-yourself social search engine, which allow a user to define the sites to search, post the results on a blog or Web site, and get a cut of any paid search impressions that the audience generates.

For more on social networking, read eMarketer's recent reports: College Students Online: Social Networks and the Net Generation and Online Dating.

The Rise of Online Video Fuel Your Profits

A new OPA study signals high times for online video. Meanwhile Jupitermedia sells its research division; NPR goes mobile and new data on email surfaces. Check out our week in review.

Not that wee need research to verify the fact that people are tuning into online video more than ever, but the Online Publishers Association (OPA) has just released a study that says video viewing online has reached the point where it is "a routine practice" for many internet users.

According to the study, 24 percent of internet users access video at least once a week, while 46 percent watch video at least once a month. News leads the way in frequency of viewing, with 27 percent of online video viewers watching at least once a week, followed closely by funny videos (26 percent watch at least once a week).

Not surprisingly, online video viewing is very common at home (39 percent of those with home internet access watch at least once a week) compared to 19 percent of those who watch at least once a week at work.

Much like general web surfing, when it comes to finding the videos they watch, internet users often rely on a handful of specific sites. OPA says that half of all video viewers go to a specific site to find video, and a majority of video viewers (58 percent) say they rely on two to five sites. Another popular way to find video is through random surfing, which is done by 48 percent of video viewers.

More importantly, 66 percent of video viewers have watched online video ads, and 44 percent of those have taken action on what they've seen. Visiting a website ranks highest at 31 percent, while eight percent are actually driven to make a purchase. Video ad watchers generally prefer short ads. However, 39 percent said they would watch ads lasting longer than 30 seconds.

Of course, when we talk about online video, we're really talking broadband, so it's worth mentioning that according to the latest data from Nielsen//NetRatings nearly 68 percent of active internet users in the U.S. had access to broadband as of February. The number of active at-home broadband users increased 28 percent-- from 74.3 million in February 2005 to 95.5 million February 2006.

Put these two studies together, and it's natural that giant print news sources, such as The New York Times and Forbes, have begun running video reports from their reporters.

NYT and Forbes are ahead of the curve, however. Most websites still don't seem to have the wherewithal to satisfy the online video viewing public. Take for example, the NCAA tournament on CBS. The great news is that media buyers were so impressed with the results of their sponsorships that they're already buying up next year's. The bad news is that CBS greatly underestimated consumer demand.

The site capped the number of simultaneous streams at 260,000, even though 1.4 million people registered in advance for March Madness on Demand, so on March 16, some 120,000 people were placed in a waiting cue to view the game.

But, Rome wasn't built in a day, so I'm guessing by next year the bandwidth supply will match demand.

In other news, Google surprised its competitors with the beta launch of Google Finance, which compiles stock information and financial news. The ratings are even more surprising. According to Hitwise, Google Finance ranked at number 28 in the Business Information category for the week ending March 25, 2006, its first week online.

Yahoo! Finance dominates the Business Information category with 31.9 percent market share of category visits for that week. While Google Finance's share was only a fraction of that at 0.53 percent, Google has done little to promote the site in its first week online.

Click here to continue reading this article by Masha Geller, editor at Large, iMedia Communications.