Webmasters who have tried getting sites listed in the free directory DMOZ have found it be a hit and miss attempt.
Attempts to expedite the process make it worse, attempts to obtain acceptance status may make it worse, and in an industry only a few years old, many years can elapse before any inclusion is experienced, if at all.
If DMOZ is the directory it believes itself to be, it should behave like that directory.
As virtually any webmaster would concur –- the chances of getting into DMOZ even with the best site in the genre, with original content, with a site that visitors love, with strong and constant traffic, excellent page rank and much more -– are patchy, chancy and can even deteriorate a site’s rank if ever included if the editor wants it that way.
There is no doubt that DMOZ is an important directory. But its arcane way of operation makes it a liability as far as appropriate listings are concerned. The submission process doesn’t work properly.
Editors have a regal attitude towards their conferred responsibility and act like Prima Donnas in their work.
There is no way of getting any status of sites, sites may have been rejected or may still be in the queue, and any attempt to find out in order to put things right puts the listing at peril if it’s still in the queue.
You can’t be an editor if you are attempting to list a site, and reports of corruption are so common that it has to be at the very least probable.
When inclusion in the open directory has such an influence on making or breaking a
small company, DMOZ is a travesty of justice and an inappropriate influence on ranking of sites by the search behemoth Google.
Read this article by
Baron Turner onSite Reference.
On the other hand, according to the latest statistics from the Direct Marketing Association (DMA):
- Email delivers the highest ROI, more than double any other online marketing! The ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52 for every dollar spent.
- Email generated sales in the U.S.A. are expected to have a compound annual growth of 14.9% from 2006 to 2011.
- Commercial email created $16.5 billion in U.S.A. sales in 2005. The estimates are email sales will grow to $18.5 billion in 2006 and $37 billion by 2011.
Abbie Drew from DEMC identify 4 proven techniques you can use to make your email more relevant.
1) An immediate response is highly relevant.
2) Your best opportunity is to build rapport and make sales
in these first 30 days after you catch a subscriber.
3) Focus, focus, focus -- the information must be excellent,
relevant and highly targeted.
4) Timing -- with email marketing, it could not be more true.
Here's the full article from Abbie on the
latest DEMC issue.
Listen to this article as an mp3 file
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