The Lady SEO of Romania (Made in Romania Part 3)

From time to time, if you read my blog constantly, you know that I encourage young Romanian netpreneurs to develop their own products.

This time is a little bit different. I found online a great article written by Adriana Iordan. It was a pleasant surprise for me to read his article called "Choosing Keywords Efficiently for SEO".

Just in case you don't know, Adriana is a Web Marketing Manager at Avangate BV, an eCommerce platform for Electronic Software Distribution Service which incorporate an easy to use and secure online payment system plus additional software marketing services and sales tools.

According to Adriana, "Search Engine Optimization (SEO) is paramount for businesses that choose to make themselves known via the Internet. Keyword research and, ultimately, keyword selection are extremely important parts of the overall SEO process".

And she continue:

"There are some basic rules (16) that you need to follow when choosing keywords in order to receive relevant traffic on your web site:

1) Don't use single words. Phrases are better than words.

2) Be relevant. Make sure that the description of your web site reflects what you have to offer.

3) Be a mind reader. Try to anticipate your prospective visitors' needs and meet them.

4) Be specific. Choose keywords with a narrower focus to face less competition.

5) Localize your keywords: make use of your geographical location, but avoid getting too specific. Also, be aware of the differences between words in different locations (e.g. elevator (US) - lift (UK), sweater (US) - jumper (UK). Perform your optimization process accordingly to get the best results.

Good job Adriana... I like your article, I like your style, I like your attitude. I expect to see more from you this year.

Click here to discover the other rules and have a look at the whole article.

Previous posts on the Made in Romania category:

Made in Romania - The Odyseey Continue (Part2)

Way To Go Romania!

Tags: SEO, search engine optimization, Adriana Iordan, keywords, Search Engine Optimization, search engines, profits, internet, business, money, keyword selection

Google's Lady Clarifies Sitemaps and PageRank

Sitemaps.org was born from a historic collaboration between Google, Yahoo! and Microsoft, and intends to simplify the tedious endeavor of directing search engines to your site's relevant content.

Thus, sitemaps are garnering renewed focus and while the forge is still hot, Vanessa Fox -- Project Manager at Google Webmaster Center -- helps clear the smoke.

And who better to press a key member of Google Sitemaps for answers than Rand Fishkin, SEO expert from SEOmoz.org.

Soo... does a duplicate content filter induce duplicatecontent penalties? What about format preference? Is XML kingor can a simple text file suffice? What the hell is OAI-PMH? Given some recent dialog on sitemaps versus other SEO methods, Vanessa reiterates the intent of a sitemap: it should be merely one part of the strategy.

"[Google] Sitemaps doesn't impact your ranking at all -- it helps with the very first obstacle of learning about all of your pages. It's about crawling, thus it doesn't preclude code optimization, site organization or other sensible methods in SEO. It may indirectly allow for better ranking but won't provide it." said Vanessa.

Fox also addresses common concerns such as code to text ratio, priority settings and Google Toolbar's PageRank reports versus Google Webmaster Tool's.

Here's below the full video interview!

Tags: Google PageRank, Google Webmaster, Google Sitemaps, business, money, profits, internet, blog, success, marketing

16 Little Gifts For the New Year

Happy New Year!

It's official -- 2007 has arrived. I wish you and yours a healthy, wealthy, and wise 2007.

To help with the wealthy and wise part, here's a nice report called "16 Rules for Success in 2007 and Beyond".

#16 is my favorite... the others should prove quite profitable, too.

Nothing to buy... they're all here free, 16 little gifts for the New Year.

I'm wishing you and yours a very healthy and happy New Year!

Tags: 2007 gifts, business, money, profits, internet, blog, success, marketing