Digital Trends To Use In Marketing 2.0 Era

Every time you blink, a marketing trend arrives in the digital world. Some of them are flops, some are fantastic, but both types make the same point. You have to keep an eye on digital marketing trends to keep your edge against your competition.

Combination Marketing

According to Jeff Bullas, presenting a combination of marketing efforts is helpful in getting your message out. Whether you want to primarily stick with email marketing, you can augment your efforts with social media and other marketing forms. With email marketing efforts, tools such as address verification allow you to keep your records accurate for your customers. You don’t want to extract information that isn’t useful to you.

This requires a lot more work, but tools such as Tweetdeck and other social media management take the pressure off of you from that side of things. When you combine your efforts, you get more visibility across the Internet, so it’s more likely that your potential customers are going to be exposed to your brand enough to want to check things out.

While this isn’t a new trend, improvements in multi-posting software and social media managers make it even easier to set multi-channel marketing. For example, post a useful resource on your blog, send an email to all of your subscribers, create a teaser to post to your company’s Facebook page and put a 140 character or less tweet through at the same time to promote it.

Relationship Marketing

An evergreen strategy, relationship marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. It’s major part involves studying the need of the customer and how it changes in different circumstances.

Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but it’s life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services, but also how to retain them.

Video Marketing

Video marketing is widely used in B2B and B2C applications. Several factors contribute to this marketing method’s continued popularity. Broadband Internet penetration and the 3/4G networks bring faster Internet speeds to areas that classically have been underserved by ISPs.

Video content production continues to decrease in cost, reducing the barrier to entry. Finally, video marketing is an efficient way to reuse existing content, according to Brainshark. One method of implementing video marketing is to repurpose live conferences and webinars into streaming video form.

If you want to create a web video that has presence than you want to set a mood. The success of a web video all depends on what mood it is giving out to it’s viewers. If you want a humorous video, than there are steps to creating a video that exudes humor, and likewise with serious web videos. The planning of how you want to convey your message is extremely important. Of course, there are several tips that everyone must follow if they want to properly explain their content.

The first of these is making sure that your video has a story. In order to understand how to make a story, you must first realize what a story is. When you think of a great story, there are usually items called peaks and valleys.

A peak is a strong emotional moment; you can convey this many different ways. If you are making a video about a product, than the “peak” of the story would be explaining how this product can enhance your life and what it will do for you. The same concept is true for the “valley” of a video. In the same product web video, the valleys would be showing how the product works, and also how it is made.

Video marketing is a great way to engage the viewers, as well as keep their information. If you want to make a lasting impact on your audience, than you must touch their emotions in one way or another. It doesn’t matter if your web video makes individuals happy, sad, angry or even content, when you are able to create a video that alters the mood or emotion of the viewer, than you have a very successful video on your hands.

Mobile Marketing

According to Forbes, smartphone sales were higher than computer sales last year. Most marketers have a mobile version of their website, but only 20 percent actually include a mobile-specific strategy in their marketing efforts. Move beyond the mobile version of the website by giving your potential customers a reason to seek out information on your company from their smartphones.

Although there has been some buzz about the death of QR codes, the marketing guru and writer for RocketInbound suggests it’s not dead. It has market penetration and can be used effectively to tracking traditional inbound marketing. Use QR codes in your stores, advertisements and other marketing materials. Have these codes bring up special promotions for your mobile users or take them to your app.

If you aren’t experienced with any sort of mobile marketing, online-based services provide easy application creation. Standard CMS scripts have built-in or plugin options to convert your site into a mobile-friendly version, or sites like qrphoria.com provide a free QR generator.

If you want to know more about this subject, read these articles: The Future Of Mobile For Local Internet Marketing Is Here and Online Marketing Using QR Codes.

Joint Ventures

A joint venture, or JV and sometimes called joint adventure, is a tactical union flanked by two or more parties to embark on a financial activity together. This alliance agrees to create a new entity together by both contributing equity and they then share in the revenues, expenses, and control of the enterprise.

As there are good business and accounting reasons to create a joint venture with a company that has complementary capabilities and resources, such as distribution channels, technology, or finance, joint ventures are becoming an increasingly common way for companies to form strategic alliances.

Joint ventures is giving out win-win endorsements. Giving and getting endorsements are precious ways of leveraging your unique expertise.Joint ventures work it’s best when each partners share something that the other do not have or cannot afford to. This can be as simple as web traffic or publicity. Or more complex things like money, fame and connections.

Before getting into joint ventures, you must first identify your greatest strengths and weaknesses. The more successful joint ventures depends on having something to offer and that certain business that needs what you have. On their part, they will give you what you and your business needs.

Joint venture can be quite tricky for beginners, but once you get to know the knack to follow joint venture rules, you can be on your way to building your empire out of thin air.

The key to succeed is to constantly enlarge your list of prospects/ customers and to offer them the right product, at the right time, with the right price.

If joint ventures are an subject you didn’t know too much, check out Partner In Profits. It’s an ebook that includes 8 chapters packed with over 300+ pages of step-by-step lessons, tips, ideas, resource lists, tools suggestions and more. Regardless of whether or not you have an online business, Partner In Profits is the fastest, easiest, and most effective way to communicate your message through multiple mediums, as it exponentially increases your profits.

 

Not all of these methods work for everyone, since some companies work better with certain channels than others. Try a variety of online marketing methods to see what works best for your audience and your company.

1 Comment



  1. Very interesting article – I will be investigating the use of mobile marketing in developing ilivingapp. This is the only app in the world that allow private individuals to market this application. The app just started marketing January 2013 and is still in pre-launch. Ground floor opportunity for those mobile savey individuals to build residual monthly income in many countries.

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