Over the past years, website hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for website hosting has never been higher.
These seem to be the trend of today. And to think, the majority of those sites will be offering different affiliate programs for people to choose and participate in.
This only means one thing. It is easier now to find the right website host for your application. The possibility of quality web hosting companies separating themselves from the rest of the industry is anticipated. If this is done, the unprofessional and incompetent ones will suffer (trust me, I know a few “dudes”! They suck my brain for the last two days… but I don’t want to give names).
Support will be the number one consideration for people when choosing a website host. It will be obvious that traditional advertising will become less and less effective. Most people would rather opt for the website host based on things that they see and hear. Also based on the recommendations by those who have tried them and have proved to be successful.
Speaking about customer support, here’s an email I received this morning just when I was writing this article:
**********
Dear Valeriu,
In May of 2007, you placed a ticket with SiteName.com about
affiliate payments due to you. We recently found your ticket and
realized that we never completed this.
We audited your affiliate account and found that we owe you $xxx
for payments that were made to your Paypal account before it was
created, that were subsequently returned.
We have just made a payment to your Paypal account YYY for $xxx.
Let us know if you have any further questions on this.
[First Name Customer Support]
SiteName.com
P.S. If you have additional comments/questions about this issue,
please don’t hesitate to reply to this ticket which will reopen
it. If you have another issue you would like to talk to us about,
please open a new ticket.
**********
Can you believe THIS??! It was more than two years ago… they found my email… and send me the money. To be totally honest, I completely forgot about this issue. Now, this is what I call a superb company with EXCELLENT customers service. I give them 10 out of 10!
So always remember that when choosing a website host, choose the one that is known for its fantastic customer support. But don’t limit ONLY to this. Check my Everything You’ve Been Taught About Web Site Hosting Is All Dead Wrong — The Shocking Truth Is Finally Revealed! report and you’ll discover 14 critical elements of a reliable hosting service.
This business is a great opportunity for website hosting affiliates and resellers alike. There are hundreds of website hosting and programs to choose from that the difficulty in finding the right one for them is not a problem anymore.
How does one become a successful joint venture marketer in niche markets using website hosting?
If you think about it, everyone who needs a website needs a web hosting company to host it for them. As of now, there is really no leading hosting industry so most people choose hosts based on recommendations. Usually, they get it from the ones that have already availed themselves of website hosting services.
With the many hosts offering affiliate programs, there is the tendency to find the one which you think will work best for you. Think of the product you will be promoting. Pattern them to the site and see if they are catering to the same things as you are.
When you have been with one host for quite some time and seem not to be making much despite all your effort, leave that one and look for another. There is no use in trying to stick to one when you would be before off in another one. Things will only have to get better from there because you already have been in the worst situations.
As competition is getting a bit bigger, you may need some ways to distinguish yourself from the rest of the online marketers. For the major reason that many of your competitors including you are promoting the exact same program, in the exact same zone or on the exact same websites perhaps.
Now here are some tips that you may consider in order for you to stay in this business and have the chance to outwit and outplay other competitors of yours.
The first thing is for you to have your own website. It is very essential for you to have your own website in considering JV marketing on website hosting. Secondly, potential customers primarily go to websites in order for them to search and sometimes purchase items they were looking for.
For the same reason that it is much easier to remember than a certain URL that you may be using and you can just point to your visitors the Joint Venture page on your website. Besides, having your own website nowadays is very cheap.
Another thing to remember is to have your own promo ads. A lot of times online marketers have published the same ad made by advertisers (hosting companies). In this case, you may email the company asking to allow you to make your own ads.
This way people may not become “immune” to ads, because sometimes seeing the same ads over and over again may just make your potential customers just skip it altogether. Besides, your primary purpose is to attract or encourage people to click and read your ads and be curious enough to click through your website.
Step three, have some products of your own which are only available through your website. For example, you can have a special report about the good and bad things about website hosting.
Once you have your website going, it is very important to have some products/services that your customers can’t find with other affiliate’s sites. You want your customers to keep coming to your site and the best way to do that is to have something on your site that they can’t find on others.
Being a hosting JV marketer, you must then choose a certain market segment where you can have a potential leadership or at least a strong challenger role!
The fourth step is to build a strong relationship with people who already buy your product/service. Now, in order for you as a joint venture marketer to fully answer the query of your potential customers, it is best to try and buy the hosting package you recommend for yourself. With this particular action, you can better sell the hosting that you are trying to market.
You can share with your potential customers what a great experience you had with the hosting company, and this can make them interested enough to buy the package. You may also be able to provide support if necessary or you may provide a confident tutorial or steps on how to use the hosting that you are trying to market based on your personal experience.
Entailing this idea is to be totally honest about the package that you are trying to market. If you find out that the hosting program you were promoting is a scam, stop promoting it and inform your readers about it. This will help you build credibility with your lists! We all make mistakes and admitting your mistake will boost your reader’s confidence in you.
A fair warning: don’t try to market everything you see. With so many offers on the market, it is easy to become overwhelmed and try to market everything, to everyone, in the same place (your website). That is not a good idea. It’s better to focus on one market, with “hungry” buyers and market a web-hosting product that they would want. After all, that’s why we call it niche marketing.
Lastly, try this out. If you are quite happy and satisfied with your website host, try to see if they are offering an affiliate program you can participate in. Instead of you paying them, why not make it the other way around: let them paying you!
The process can be as easy as putting a small “Powered by” or “Hosted by” link at the bottom of your page and you are already in an affiliate business. Why choose to pay for your website hosting when you do not have to? Try to get paid by letting people know you like your website host.
There are many hosting affiliate programs on the Net. Some are offering you a residual affiliate program. This is the program wherein you get paid a percentage every month for a customer that you refer. This can allow you to have a steady monthly source of income. With perseverance, you can even be quite successful in this field.
Want to know more ways to set apart from the crowd?
Consider offering coupons!
As customers, we’re more likely to return and do business with people who give us freebies (or coupons) and we’re more likely to tell other people about our positive experience.
The Law of Reciprocity states that “If you give someone something or do something for them – they will want to repay you, to give you something back“.
Why don’t you think of some little-unexpected coupons you can offer your customers that’ll encourage them to accept your hosting offer and also tell others about their positive experience? And while we’re at it – why not try the same thing with members of your staff (if you have)?
A few hosting companies give you coupon codes that entitled new customers to reduce prices for hosting. Why not offer an extra $20 if they buy from you? Let’s face it, if they will buy and the hosting is great, they will remain clients for many years.
Search customers offline!
Most internet marketers seem to think of website promotion as just submitting to search engines, directories, link building, and advertising in ezines or banner exchanges.
It is a known fact that most people in the world use most of their time offline. They read newspapers, magazines, listen to the radio and watch TV, talk with their friends, neighbors, and family. Not all the time is spent surfing on the Internet. To ignore the value of offline marketing is to leave 65-70% of the money to be made from your websites on the table.
I am sure you can think of many ways to use offline marketing, other than sticking notes on lamp-posts to create an awareness of your hosting offer. Think about: your competitors are missing out on something… always! Dig around until you discover what it is, and get a corner on that market niche.
You can check out offline venues for free advertisement like local newspapers, television stations, radio stations, and the like. Oftentimes these mediums are looking for new local businesses to highlight in their business sections and/or discussions. This is a free advertisement and something you should take advantage of immediately.
Use social media marketing strategies!
According to Courtney Holt, head of new media and strategic marketing at Interscope Records, “This generation is growing up without having ever watched programmed media. They don’t think in terms of the album, and they don’t think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and of course Facebook“.
Let’s see how your business could grow… you create an account on multiple social networks and start to talk about your product/service or hosting offer. You blog about it and search for others that may share your interests.
You then invite them to be your friend. When they become a friend you start your “soft sell” pitching your offer to them. As they grow to appreciate it, they start blogging and sharing it. If done correctly, soon hundreds or even thousands of people are talking about you.
Don’t think this will work? Let me give you an extreme example. There are many bands that have gotten their start on Facebook. Simply by hosting some of their music online and blogging about themselves they developed a following. Soon they had record deals and contracts lined up.
Of course to use services like Facebook you need to come up with something this target market needs. If you don’t, then you probably shouldn’t put too much effort into this. But that doesn’t mean other social networking opportunities should be overlooked. LinkedIn is more of a professional introduction service. If your product or service fits here, then, by all means, explore it further.
And there are others as well. Services such as Twitter, Facebook, Delicious, StumbleUpon, and more… ALL can give your business a boost!
So if you’ve ever wondered what other online opportunities could be out there, consider social marketing.
It is the greatest online marketing channel of the moment.
Conclusion
There are a lot of niche markets out there just waiting for the right JV marketer to penetrate to them and make that dollar’s dream come true. Knowing which one to get into is being confident enough of your potentials and the good results you will be getting.
Website hosting is just one part of the market you could try out and make some good and continuous income. Just remember that to be successful in your endeavor also means that time, effort, and patience are needed.
Good luck to you in your new venture!
SEO and digital marketing specialist, I bring expertise in driving online visibility and optimizing organic search rankings. Leveraging my skills in keyword research, on-page optimization, content marketing, link building, and AI tools, I have consistently delivered measurable results across diverse industries.
