Looking back itâ€™s amazing to recall that magazines were once considered the best-positioned companies to succeed online. In the ancient days of the early 90s, magazines seemed to have it all: a brand name, years of archived editorial content, a deep list of advertisers who could be lured to the exciting new world of banner ads. Banner ads would produce the revenue to make it all profitable. Banner ads.
It looked like an easy transition, but magazines experienced an instant red-ink wrenching. It was so bad that breaking even was bragging rights. Meanwhile, to make magazines feel even worse, sites like CDnow (big bucks in mom and dadâ€™s basement) made cyber profits look easy.