List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription. Once a subscriber is a confirmed member of your list, you can begin sending promotional based follow up emails in balance with relevant and useful content based on your overall market.

Internet marketers collect leads using a combination of squeeze pages and double opt-in forms. These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.

Each time a visitor to your squeeze page enters in their name and email address, they are added to your mailing list database, and become an active subscriber.

List building helps faciliate the process of converting subscribers into active customers, since once your prospect has been added to our mailing list, you are able to develop a relationship with them, that will encourage sales as well as repeat sales – aka more profits!.

List Building Profit Tools You Need

In order to begin building a profitable email marketing campaign however, you will need to make sure that you have all of the tools that are required, including:

1) Professional Autoresponder Services

With autoresponder services like GetResponse and Aweber, you are able to set up an unlimited number of mailing lists, each one featuring customized code that serves as your opt-in box.

By segmenting your lists, you will be able to tailor your emails so that they directly communicate with targeted groups of subscribers who are interested in specific information or topics.

An autoresponder is a mailing list system set up with pre-loaded messages due to go out on scheduled times. This means that you can write all of your messages at once but have them trickle out to your subscribers on various days.

Being able to pre-create this content makes life a lot easier as an email marketer because you can set it up on auto-pilot and spend your time and effort consistently driving traffic to your squeeze page in order to continuously expand your list.

The autoresponder service provider you choose will provide you with an account where you can log in and create unlimited email campaigns as well. This means that you can cater to a dozen or more niche markets but keep things organized and well managed by emailing these groups individually as to avoid confusion.

For instance, perhaps you are interested in the pet training niche market as well as the basket market. You would simply create two autoresponder campaigns. One titled basket and one title pet training.

You would create your content separately for these two markets, prefill your autoresponder account and it would instantly send out your notices, news and updates to each group of subscribers.

If you choose to host your own autoresponder system, one of the most feature-laden service on the Internet is available from AWeber. And I know that because over the last 10 years I test them all, and AWeber is by far the best!

Autoresponders are easy to set up and easy to use, which is great news for anyone who isn’t technical with the Internet. For the price they cost and how easy they are to operate… autoresponders can make your Internet business easier and more profitable than ever before.

2) Squeeze Page

A squeeze page houses your opt-in form and provides a place for your contacts to find you, evaluate what you are offering and make the decision to become (or not!) an active subscriber of your list.

A squeeze page is very similar to a salespage in terms of its primary function is to pull in customers and motivate them to take action, in this case, subscribe to your list.

That call of action is essential in creating high preformance squeeze pages, and you must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list.

You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).

One thing to keep in mind when developing your squeeze page is that it should motivate visitors in the same way that a traditional sales page should, however, the actual structure of your squeeze page will be very different.

With sales pages, they are typically designed to offer as much information about a particular product or service as possible, since the main focus is on transforming a visitor into a customer.

With a squeeze page, you aren’t asking your visitor to make a decision to purchase or committ to anything other than to subscribe to your mailing list where they are rewarded with a FREE incentive.

Keeping this offer or giveaway in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.

To come up with the best incentive offer possible, you’ll need to thoroughly evaluate your market, as well as competing offers so that you can create a relevant product that is in demand and likely to capture attention from your target audience.

Squeeze pages should be designed to offer a clear navigation system, basic structure and template and a compelling offer.

To summarize, your list building funnel consists of three major parts:

a) Squeeze Page With Opt-In Form
b) Compelling High Quality Offer or Incentive
c) Follow Up Emails And Broadcasts

We will discuss the anatomy of a successful squeeze page in an upcoming post, so that you can begin to develop your own.

3) Giveaway (Incentive)

Your giveaway is essentially, the most important element on your squeeze page. If your offer doesn’t motivate visitors into subscribing, all of your marketing efforts will be lost.

This means that you need your offer tobe of interest to the majority of your target market, rather than to a small group of subscribers. The higher the quality of your giveaway as well as the more relevant your offer is to your market, the easier it will be to recruit new subscribers.

There are many different ways to ensure that the product you are giving away is of a high-perceived value by your subscriber base and likely to be successful in converting new subscribers.

To start, consider the different types of products that are being successfully sold in online marketplaces and create a shorter version of a hot selling product, and offer it for free to anyone who subscribes to your list.

If competitors are successful in selling a similar product and you are giving away a high quality product based on the same topic, imagine just how easy it will be to recruit visitors and subscribers to your site.

And better yet, what better way to begin building a relationship with an active subscriber base than by offering them something of equal value with no strings (or price tag) attached!

You could offer:

- Free Reports
- Free Ebooks (full length of leaked chapters)
- Free Tutorial Guides
- Video Tutorials
- Free or Trial Access To a Membership Program
- Free Booklet with “Top Tips”
- Free Weekly Newsletter Subscription
- Free templates or graphics
- Free Audio Interviews, Lessons, Tutorials

The key to creating a successful giveaway product is in its overall relevancy and existing demand.

You want to make sure that your target audience is actively searching for similar information, and that it is being sold successfully in the marketplace. If you do that, you will have little difficulty building a massive list of targeted prospects who will be eager to receive your emails and broadcasts.

If you plan to promote an ebook or e-course of some kind, a very
powerful method of building a massive mailing list while generating new business for your product is by offering a leaked chapter of your info product.

By offering this free chapter, you are able to provide new subscribers with a sample of the quality of your work, as well as generate buzz around your upcoming product launch.

If your product is well written, you will find it exceptionally easy to build a subscriber base of people who will likely purchase the full length version when it launches.

This is also a savvy method of creating a viral campaign for your upcoming launch as people pass around the ‘leaked chapter’ to everyone they know.

If you are interested in outsourcing your project to experienced freelancers, you can easily find a trustworthy professional from freelance marketplaces.

4) Domain And Hosting Accounts

There are many different domain registrars available to choose from. Personally, I use Namecheap however, one thing to keep in mind is that you should have a good idea as to the niche or market that you are intending on targeting prior to registering your domain.

That way, you can register a domain name that incorporates relevant keywords pertaining to that target audience.

For example, if I wanted to build a mailing list that targeted the work at home job niche, I would consider registering a domain name that incorporated the keywords ‘legit online jobs’, such as Legit-Online-Jobs.com where I would offer a free report focusing on how to find a legitimate work at home job. The domain and the content both speak directly to my target audience.

In order to streamline your ability to build targeted lists, you also need a web hosting account, making it easy to capture your visitor’s information, and add them to your list by showcasing a squeeze or landing page.

When it comes to choosing a hosting provider, you need to make sure that you go with a service that allows for flexibility and fast upgrades.

You can start out with a smaller package, and as your marketing expands, you can upgrade your account to a larger package.

With your hosting provider, make sure that they offer the ability to use sub domains, so that you can create multiple interior pages for every squeeze page you create.

I recommend using BlueHost.

Creating A High Converting Squeeze Page

This is where it all really begins; creating a high converting squeeze page that directly communicates with your target audience and motivates them into subscribing to your list.

By providing solid information, and relevant content, you will quickly begin to establish credibility with your list members and a reputation as someone who is interested in providing high quality information and exceptional value.

A squeeze page is NOT designed to sell. It’s primary job is to convert traffic into confirmed subscribers and you need to keep this in mind when creating your page.

All you need is a simple web page you can set up on your website. There are even free plugins for websites that are designed on the WordPress platform that will automatically insert an opt-in form on your website.

To help you create the most effective squeeze page possible, there are important elements that you need to include in your own squeeze page.

But all these will be available into the next post…

©2012 Internet Profits Blog. All Rights Reserved.

Related posts:

1. Boost Profits Using Nothing More Than Your Email List


2. Steps to Publishing Success and Profits


3. Make More Profits With Autoresponders (Part 1)


4. More Creative and Profitable Ways to Use Autoreponders


5. Find Uncanny Success Using Online Marketing

Ok, I gotta make this quick…

If you’re running AWeber, 1ShoppingCart or GetResponse, in just a couple of hours Matt Haslem is opening up what was previously closed door software that allows you to control what specific “day of the week” your follow-up emails go out on.

It’s amazing, I’m shocked it took us marketers so long to get this fixed. And here’s where you’ll find it!

Valeriu

©2012 Internet Profits Blog. All Rights Reserved.

Related posts:

1. Make More Profits With Autoresponders (Part 1)


2. More Creative and Profitable Ways to Use Autoreponders

These days, autoresponders are EXCELLENT follow-up tools. You can set them up to your liking, as they are easy to setup and will hold a lot of preset messages. Although they are very popular, a lot of people fail to see the power they hold and therefore never use them.

If you’ve been looking to make more PROFITS, the tips below will show you how you can EASILY make extra money using an autoresponder.

The first thing to do, is ensure that your site has a signup form. A signup form is an obvious way to use an autoresponder, yet a lot of people don’t think about it.

Each and every day your website attracts visitors, many of us come back. If you put a signup form on your site, they can signup and become a contact.

This way, your subscriber/customer base will grow with each passing day. You can stay in close contact with your people this way, and even increase your audience over time as well.

You can also give out free reports or ebooks as well. It’s actually an easy task to exchange reports or ebooks for someone’s email address.

Even though you may not have a website, you can still make the free report or ebook available by having people send blank emails to your autoresponder. In doing so, you will build a client list and get your report out there – which can help you make money.

You can also choose to publish an ezine. To do so, you’ll need to load your autoresponder will a course that contains several parts.

This way, your clients will receive your reports and material in sections. You can also build a customer base this way, and eventually recommend you to their family and friends. Once you have a relationship and your clients start to trust you, you can send them information for other products.

You can also use autoresponders as couriers as well. When you send an email out, ask the recipient to pass your email along to family and friends.

As they pass your emails along, you’ll gain more subscribers. Although you’ll have to start out small when you first begin, you’ll find that your client list will grow in little to no time at all.

Autoresponders are also great to use with customer response as well. Autoresponders are very handy, and they can answer a large portion of your technical questions.

Whenever someone sends you an email needing customer support, simply answer with an autoresponder message that entails a lot of the most common problems. A lot of customers find this to be very helpful, as chances are it will cover the issue they are experiencing.

Autoresponders are also handy with site updates as well. If you update your site on a regular basis, you may want to use an autoresponder with individuals who want to be informed when your site is updated. With an autoresponder, all you have to do is send out a broadcast email and everyone will be informed at the same time.

No matter how you look at it, an autoresponder can help you bring in MORE profits – as well as make your life a lot easier. They are easy to use, and will work great with your website.

If you operate several websites, you simply must have one of these. Once you use an autoresponder – you’ll never want to find yourself without one again. If you’re interested in finding out how easy they can make your life, all you need to do is give one a try.

Personally, I’ve been using AWeber (the BESt online autoresponder service) and Mailloop (the MOST advanced desktop autoresponder software) to handle my autoresponder, newsletter, and other email tasks.

As a matter of fact, I love my AWeber autoresponder… Heck, I try to capture your email using an AWeber popup right now!!

But, I have to admit, it does have one major flaw though…. In fact, all the autoresponders seem to have this “one flaw”!

Luckily, there is a quick plugin that might fix the flaw and triple it’s money sucking power.

Just watch this amazing short video…

©2012 Internet Profits Blog. All Rights Reserved.

Related posts:

1. More Creative and Profitable Ways to Use Autoreponders


2. List Building Profit Plan (Secrets of Success)


3. Strategic Internet Marketing: 6 Points Towards More Online Profits


4. Boost Profits Using Nothing More Than Your Email List


5. Steps to Publishing Success and Profits

An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust – unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter.

Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates.

Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews.

Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate’s page in your autoresponder.

4. Distribute your articles.

Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address.

Let’s say you’ve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list.

Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

5. Create mailing lists.

Inform subscribers to your articles when you’ve written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process.

Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers.

For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

7. Distribute advertising.

Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects’ email addresses.

Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.

8. Distribute an email course.

Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content – not a sales pitch. Your content will do the selling for you, and will do it much more effectively.

You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product.

Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course.

This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports.

This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder.

Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors’ email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

12. Offer a trial version of your product.

Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website.

Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder.

For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of.

Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page.

Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

15. Put your links page on your autoresponder.

It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own! And make more profits by tommorow…

And don’t forget to take a look at AWeber (the BESt online autoresponder service) and Mailloop (the MOST advanced desktop autoresponder software).

©2012 Internet Profits Blog. All Rights Reserved.

Related posts:

1. Make More Profits With Autoresponders (Part 1)


2. List Building Profit Plan (Secrets of Success)


3. Boost Profits Using Nothing More Than Your Email List


4. Running AWeber, 1SC or GetResponse? Get this plugin!