Strategies for Successful Joint Ventures

This article is written by Michael Masterson and MaryEllen Tribby. Thank you my friends for allowing me to publish this great article.

When we began publishing Early to Rise online in December of 1999, we didn’t have an e-mail list… we didn’t have products… we didn’t have much in the way of internal resources or a budget… and we weren’t even sure what our target market was.

Now, nine years later, we have figured all of that out… and much more.

Along the way, one of the best and most profitable marketing techniques we’ve employed has been joint ventures (JVs).

Joint ventures may be the best way to stimulate growth when, for whatever reason, you have limited resources and skills that you are willing to devote to a particular channel of marketing. Joint venture marketing deals should be a part of the thinking of every executive who wants fast, impressive growth.

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