Search Engines Tactics: Roll Over to the Top And Get Free Targeted Prospects

Search engines still a good way to get free targeted traffic. Depending on which marketing campaign you choose to promote your web site, you could aspect to generate from as little as 10% to as much as 80% of your traffic from search engines and, why not... sales!

All those engines are very powerful tools but only IF you secure a Top 20 position, which, in these days and fierce competition for popular keyword phrases, it become almost an impossible job if you don't have the right knowledge. Those days when you can get a top spot easily are basically passé.

Educate yourself about everything you need to succeed - start reading and learning right now. Dedicate MOST of your free time to constant selfimprovment. Make your first step into the search engines teritory with the right foot. Take it step by step, accomplish one goal each day, do tests and get results. Then repeat the whole procees until you get maximum from your promotion.

If you want traffic from search engines, it becomes crucial for you to understand the basics of how search engines work. The good news is that some engines are still free. It is your main priority to get listed there and make direct profits. And please remember: search engines are also a catalyst to other promotions.

You can be found in search engines if you carefully chose and place your important keywords. For example, in the main page you can write the keywords in all these important spots:

• In the domain name
  
• In the title.
  
• In the meta name description.
  
• In the meta tag keywords.
  
• In a heading high up on the page.
• In links to the site.
  
• Repeatedly in the body of the page.
  
• At the bottom of the page.

The key point to remember is that every search engine has a different algorithm that may or may not include keyword density in elements that span further than the body text. And for that matter, elements that span further than keyword density itself. Here are other elements that search engines might factor in when determining how your web page will rank:

• Keywords in alt tags.
  
• Keywords in comment tags.
  
• Keywords in form hidden fields.
  
• In a sub-heading high up on the page.
• Design (such as using frames or flash).
  
• The number and relevancy of the hyperlinks
  from other sites linking to yours.

By the way, even the best domain names in the world depend on search engines to be found. And, 85% of all consumers start their search with a search engine. Of course, those are the basic rules for getting found in search engines. Get them right, add some links to your site, and that may be all you need to learn, especially if your niche market is not too competitive.

However... "There are 62 items on a web page that must be checked BEFORE you submit to any search engine", says the President of Planet Ocean Communications, Stephen Mahaney, a widely acknowledged search engine expert. I strongly recommends his The Unfair Advantage Book on Winning the Search Engine Wars!

This book is THE BEST of its kind and reveals every known strategy for scoring at the top of the engines. It is also the book the professionals have been using to gain an 'UnFair Advantage' for the past six years!

The REAL value, anyway, is in their ongoing research and monthly publication --"Search Engine News". Here's where your investment will be returned in spades as you receive the kind of advanced knowledge necessary to beat the socks off your competition.

One last word: if you want to start the search engine war, be prepared for a hard, long battle. May perseverence and patience be your guidence for this long walk. And the search engine will reward you properly - after all, you deserve it!

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Have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn’t see the beautiful graphics or the fancy web design? Do you know that it only sees the source code, or the “skeleton” of your web site?

When you construct your pages it is very important to consider that search engines tend to favor pages that are basic, rich in plain text, and easy to "crawl". It is important to build your pages in such a fashion that will move your important content as close to the top of the page as possible.

An optimum listing in Yahoo! can bring in more traffic to your site than all the search engines combined. Getting listed in Yahoo! will also help you improve the link popularity of your site which helps in improving the ranking of your site in the search engines.

If you still can't get your site listed, and you are convinced that your site deserves to get into Yahoo! and that you have followed all the rules, you should use the Business Express submission option. What to do if your Business Express submission is rejected? Hmmm...

Link Popularity means how many incoming links and how often do they get clicked on. It's only one part of the equation. There are also many other factors involved. Most engines in this day and age do a complete link analysis.

Perhaps you've heard that HTML tables reduce search engine optimization efficiency. The truth is, it isn't the HTML table layout that reduces the efficiency. Without a doubt, this is a top design concern that catches most webmasters.

How people can compete in the search engines for popular keyword phrases? Most are often at their wits end, ready to give up on ever having top search engine positioning. But all that's really needed is an effective doorway page strategy.

In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines. What is meant by "link popularity" can get much more complex, which is discussed further in this article.

Do you have some "high quality" sites linking to you that are "authorities" or experts in your field, your subject area? Remember, the search engines know everything about the sites linking to you, and if they are authoritative sources in your field and they link to you, then you are likely a valuable source of information and highly relevant to the keyword phrases that characterize your site.

Are the sites that link to you in your same field? Pursue "theme analysis" not only for your site but also for your linking partners. It's not only a consistent theme for you so a search engine knows what you are about, it's also vital that the people who link to you are in the general "community" related to your theme.

I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success.

The pay-per-click search engines are exactly what you need to inject your web site with a fresh stream of targeted potential customers without the typical expenses and risks associated with many other forms of online advertising.

Someone has just surfed to your web site and place an order. There was an invisible process that just took place. Your web site acted as a sales rep, it successfully converted a prospect into a customer. Do you know why?

What are the top mistakes that folks make when optimizing their web sites? What do some of the best SEO's in the business consider to be the top mistakes made in this industry? This is a MUST read article!

There is something that people do not want to understand: if you're new to SEO, stay with the basics. Therefore, it pays to create pages on your web site that follow these 12 commandments.

You also probably know that title tags appear in the search results for most of the major engines. But, have you ever taken the time to learn how to create killer title tags, tags that will boost click-throughs, or traffic, to your site?

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